{"id":102007,"date":"2024-12-10T14:39:21","date_gmt":"2024-12-10T06:39:21","guid":{"rendered":"https:\/\/www.073980.com\/?p=102007"},"modified":"2024-12-10T14:39:22","modified_gmt":"2024-12-10T06:39:22","slug":"tiktok%e5%b9%bf%e5%91%8a%e8%b4%a6%e6%88%b7%e5%bc%80%e9%80%9a%e5%90%8e%e5%a6%82%e4%bd%95%e5%88%9b%e5%bb%ba%e5%b9%bf%e5%91%8a%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.073980.com\/102007.htm","title":{"rendered":"TikTok\u5e7f\u544a\u8d26\u6237\u5f00\u901a\u540e\u5982\u4f55\u521b\u5efa\u5e7f\u544a\uff1f"},"content":{"rendered":"\n

\u5728\u6570\u5b57\u5316\u8425\u9500\u7684\u6d6a\u6f6e\u4e2d\uff0cTikTok\u4ee5\u5176\u72ec\u7279\u7684\u77ed\u89c6\u9891\u5f62\u5f0f\u8fc5\u901f\u5d1b\u8d77\uff0c\u6210\u4e3a\u5168\u7403\u54c1\u724c\u548c\u5546\u5bb6\u4e0d\u53ef\u5ffd\u89c6\u7684\u8425\u9500\u5e73\u53f0\u3002\u968f\u7740\u60a8\u7684TikTok\u5e7f\u544a\u8d26\u6237\u7684\u5f00\u901a\uff0c\u60a8\u5c06\u8e0f\u4e0a\u4e00\u6bb5\u6fc0\u52a8\u4eba\u5fc3\u7684\u5e7f\u544a\u4e4b\u65c5\u3002\u4ee5\u4e0b\u662f\u4e00\u7bc7\u8be6\u5c3d\u7684\u6307\u5357\uff0c\u6559\u60a8\u5982\u4f55\u5728TikTok\u4e0a\u521b\u5efa\u548c\u7ba1\u7406\u5e7f\u544a\uff0c\u4ee5\u6700\u5927\u5316\u60a8\u7684\u8425\u9500\u6548\u679c\u3002<\/p>\n\n\n\n

1. \u767b\u5f55\u5546\u52a1\u4e2d\u5fc3\u5e76\u719f\u6089\u754c\u9762<\/strong><\/p>\n\n\n\n

\u9996\u5148\uff0c\u60a8\u9700\u8981\u767b\u5f55TikTok\u7684\u5546\u52a1\u4e2d\u5fc3(Business Center)\uff0c\u8fd9\u662f\u60a8\u7ba1\u7406\u5e7f\u544a\u8d26\u6237\u548c\u8fdb\u884c\u5e7f\u544a\u6295\u653e\u7684\u6838\u5fc3\u5e73\u53f0\u3002\u767b\u5f55\u540e\uff0c\u719f\u6089\u754c\u9762\u5e03\u5c40\uff0c\u4e86\u89e3\u5404\u4e2a\u529f\u80fd\u6a21\u5757\uff0c\u5305\u62ec\u5e7f\u544a\u7cfb\u5217\u7ba1\u7406\u3001\u62a5\u544a\u548c\u5206\u6790\u7b49\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

2. \u7ed1\u5b9a\u5e7f\u544a\u8d26\u6237\u4e0e\u5e97\u94fa<\/strong><\/p>\n\n\n\n

\u5728\u5546\u52a1\u4e2d\u5fc3\u7684\u201c\u6210\u5458(Member)\u201d\u90e8\u5206\uff0c\u60a8\u53ef\u4ee5\u6dfb\u52a0\u548c\u7ba1\u7406\u5e7f\u544a\u4e3b\u8d26\u53f7(Advertiser accounts)\u3002\u786e\u4fdd\u60a8\u7684\u5e97\u94fa\u5df2\u7ecf\u4e0e\u5e7f\u544a\u8d26\u6237\u7ed1\u5b9a\uff0c\u8fd9\u6837\u60a8\u5c31\u53ef\u4ee5\u9488\u5bf9\u7279\u5b9a\u7684\u5e97\u94fa\u521b\u5efa\u5e7f\u544a\u3002\u5982\u679c\u60a8\u662f\u8de8\u5883\u5e97\u94fa\uff0c\u786e\u4fdd\u4f7f\u7528\u6b63\u786e\u7684\u94fe\u63a5\u8fdb\u5165\u540e\u53f0\uff0c\u5982TikTok Global Shop\u7684\u94fe\u63a5\u3002<\/p>\n\n\n\n

3. \u5206\u914d\u6743\u9650\u7ed9\u56e2\u961f\u6210\u5458<\/strong><\/p>\n\n\n\n

\u786e\u4fdd\u60a8\u7684\u56e2\u961f\u6210\u5458\u6216\u5408\u4f5c\u4f19\u4f34\u62e5\u6709\u9002\u5f53\u7684\u6743\u9650\u6765\u7ba1\u7406\u5e7f\u544a\u3002\u5728\u201c\u6210\u5458(Member)\u201d\u90e8\u5206\uff0c\u60a8\u53ef\u4ee5\u5206\u914d\u5e7f\u544a\u4e3b\u8d26\u6237\u6743\u9650\uff0c\u8ba9\u4ed6\u4eec\u80fd\u591f\u521b\u5efa\u548c\u7ba1\u7406\u5e7f\u544a\u3002\u8fd9\u5bf9\u4e8e\u56e2\u961f\u534f\u4f5c\u548c\u63d0\u9ad8\u5de5\u4f5c\u6548\u7387\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n

4. \u521b\u5efa\u5e7f\u544a\u7cfb\u5217<\/strong><\/p>\n\n\n\n

\u70b9\u51fb\u201c\u65b0\u5efa\u5e7f\u544a\u7cfb\u5217(Create a new campaign)\u201d\uff0c\u5f00\u59cb\u521b\u5efa\u60a8\u7684\u7b2c\u4e00\u4e2a\u5e7f\u544a\u3002\u60a8\u9700\u8981\u4e3a\u5e7f\u544a\u7cfb\u5217\u547d\u540d\uff0c\u5e76\u9009\u62e9\u5e7f\u544a\u7684\u76ee\u6807\u3002TikTok\u63d0\u4f9b\u4e86\u591a\u79cd\u76ee\u6807\u9009\u9879\uff0c\u5305\u62ec\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u6d41\u91cf\u3001\u5e94\u7528\u5b89\u88c5\u3001\u89c6\u9891\u89c2\u770b\u91cf\u7b49\u3002\u6839\u636e\u60a8\u7684\u8425\u9500\u76ee\u6807\u9009\u62e9\u5408\u9002\u7684\u76ee\u6807\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

5. \u9009\u62e9\u5e7f\u544a\u683c\u5f0f<\/strong><\/p>\n\n\n\n

TikTok\u63d0\u4f9b\u4e86\u591a\u79cd\u5e7f\u544a\u683c\u5f0f\uff0c\u5305\u62ecIn-Feed Ads(\u4fe1\u606f\u6d41\u5e7f\u544a)\u3001Branded Hashtag Challenges(\u54c1\u724c\u6807\u7b7e\u6311\u6218)\u3001Branded Effects(\u54c1\u724c\u7279\u6548)\u7b49\u3002\u6839\u636e\u60a8\u7684\u8425\u9500\u76ee\u6807\u548c\u9884\u7b97\u9009\u62e9\u5408\u9002\u7684\u5e7f\u544a\u683c\u5f0f\u3002\u6bcf\u79cd\u683c\u5f0f\u90fd\u6709\u5176\u72ec\u7279\u7684\u4f18\u52bf\u548c\u6700\u4f73\u5b9e\u8df5\uff0c\u56e0\u6b64\u9009\u62e9\u65f6\u9700\u8003\u8651\u60a8\u7684\u5177\u4f53\u9700\u6c42\u3002<\/p>\n\n\n\n

6. \u7cbe\u51c6\u5b9a\u4f4d\u53d7\u4f17<\/strong><\/p>\n\n\n\n

\u7cbe\u51c6\u5b9a\u4f4d\u662f\u5e7f\u544a\u6210\u529f\u7684\u5173\u952e\u3002\u5728TikTok\u4e0a\uff0c\u60a8\u53ef\u4ee5\u6839\u636e\u5e74\u9f84\u3001\u6027\u522b\u3001\u5730\u7406\u4f4d\u7f6e\u3001\u5174\u8da3\u7b49\u591a\u4e2a\u7ef4\u5ea6\u6765\u5b9a\u4f4d\u60a8\u7684\u76ee\u6807\u53d7\u4f17\u3002\u5229\u7528TikTok\u7684\u5b9a\u4f4d\u5de5\u5177\uff0c\u60a8\u53ef\u4ee5\u521b\u5efa\u81ea\u5b9a\u4e49\u53d7\u4f17\u6216\u4f7f\u7528\u7c7b\u4f3c\u53d7\u4f17\u6765\u6269\u5927\u60a8\u7684\u5e7f\u544a\u8986\u76d6\u8303\u56f4\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

7. \u8bbe\u7f6e\u9884\u7b97\u548c\u51fa\u4ef7<\/strong><\/p>\n\n\n\n

\u8bbe\u7f6e\u60a8\u7684\u9884\u7b97\u548c\u51fa\u4ef7\u7b56\u7565\u3002\u60a8\u53ef\u4ee5\u4e3a\u6574\u4e2a\u5e7f\u544a\u7cfb\u5217\u6216\u5355\u4e2a\u5e7f\u544a\u8bbe\u7f6e\u9884\u7b97\u3002\u51fa\u4ef7\u7b56\u7565\u5219\u51b3\u5b9a\u4e86\u60a8\u7684\u5e7f\u544a\u5728\u7ade\u4ef7\u4e2d\u7684\u7ade\u4e89\u529b\u3002\u60a8\u53ef\u4ee5\u9009\u62e9\u6210\u672c\u6bcf\u70b9\u51fb(CPC)\u3001\u6210\u672c\u6bcf\u5343\u6b21\u5c55\u793a(CPM)\u7b49\u4e0d\u540c\u7684\u51fa\u4ef7\u6a21\u578b\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

8. \u521b\u610f\u5236\u4f5c\u4e0e\u4f18\u5316<\/strong><\/p>\n\n\n\n

\u521b\u610f\u662f\u5e7f\u544a\u7684\u7075\u9b42\u3002\u5236\u4f5c\u5438\u5f15\u773c\u7403\u7684\u89c6\u9891\u6216\u56fe\u50cf\uff0c\u786e\u4fdd\u5b83\u4eec\u4e0e\u60a8\u7684\u54c1\u724c\u548c\u5e7f\u544a\u76ee\u6807\u76f8\u7b26\u5408\u3002TikTok\u7684\u7528\u6237\u559c\u6b22\u65b0\u9c9c\u3001\u6709\u8da3\u7684\u5185\u5bb9\uff0c\u56e0\u6b64\u521b\u610f\u81f3\u5173\u91cd\u8981\u3002\u540c\u65f6\uff0c\u4e0d\u65ad\u6d4b\u8bd5\u4e0d\u540c\u7684\u521b\u610f\u5143\u7d20\uff0c\u5982\u97f3\u4e50\u3001\u6807\u7b7e\u548c\u7279\u6548\uff0c\u4ee5\u627e\u5230\u6700\u80fd\u5438\u5f15\u53d7\u4f17\u7684\u7ec4\u5408\u3002<\/p>\n\n\n\n

9. \u63d0\u4ea4\u5ba1\u6838\u548c\u53d1\u5e03<\/strong><\/p>\n\n\n\n

\u63d0\u4ea4\u60a8\u7684\u5e7f\u544a\u540e\uff0cTikTok\u4f1a\u8fdb\u884c\u5ba1\u6838\u3002\u5ba1\u6838\u901a\u8fc7\u540e\uff0c\u60a8\u7684\u5e7f\u544a\u5c31\u53ef\u4ee5\u4e0a\u7ebf\u4e86\u3002\u76d1\u63a7\u5e7f\u544a\u7684\u8868\u73b0\uff0c\u5e76\u6839\u636e\u9700\u8981\u8fdb\u884c\u8c03\u6574\u3002<\/p>\n\n\n\n

10. \u76d1\u63a7\u548c\u4f18\u5316\u5e7f\u544a\u8868\u73b0<\/strong><\/p>\n\n\n\n

\u5e7f\u544a\u4e0a\u7ebf\u540e\uff0c\u6301\u7eed\u76d1\u63a7\u5176\u8868\u73b0\u3002\u5229\u7528TikTok\u63d0\u4f9b\u7684\u5206\u6790\u5de5\u5177\u6765\u8ddf\u8e2a\u5173\u952e\u6307\u6807\uff0c\u5982\u5c55\u793a\u6b21\u6570\u3001\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387\u3002\u6839\u636e\u6570\u636e\u53cd\u9988\u4f18\u5316\u60a8\u7684\u5e7f\u544a\u7b56\u7565\u3002\u8fd9\u53ef\u80fd\u5305\u62ec\u8c03\u6574\u5b9a\u4f4d\u3001\u51fa\u4ef7\u6216\u521b\u610f\u5143\u7d20\u3002<\/p>\n\n\n\n

11. A\/B\u6d4b\u8bd5<\/strong><\/p>\n\n\n\n

\u4e3a\u4e86\u627e\u5230\u6700\u6709\u6548\u7684\u5e7f\u544a\u7b56\u7565\uff0c\u8fdb\u884cA\/B\u6d4b\u8bd5\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\u3002\u6d4b\u8bd5\u4e0d\u540c\u7684\u5e7f\u544a\u521b\u610f\u3001\u5b9a\u4f4d\u9009\u9879\u548c\u51fa\u4ef7\u7b56\u7565\uff0c\u4ee5\u786e\u5b9a\u54ea\u4e9b\u53d8\u91cf\u5bf9\u60a8\u7684\u5e7f\u544a\u6548\u679c\u5f71\u54cd\u6700\u5927\u3002<\/p>\n\n\n\n

12. \u5229\u7528TikTok\u5e7f\u544a\u5de5\u5177<\/strong><\/p>\n\n\n\n

TikTok\u63d0\u4f9b\u4e86\u591a\u79cd\u5e7f\u544a\u5de5\u5177\uff0c\u5982TikTok Pixel\u548cConversion Tracking\uff0c\u5e2e\u52a9\u60a8\u66f4\u597d\u5730\u8ddf\u8e2a\u5e7f\u544a\u6548\u679c\u5e76\u4f18\u5316\u5e7f\u544a\u6295\u653e\u3002\u786e\u4fdd\u5145\u5206\u5229\u7528\u8fd9\u4e9b\u5de5\u5177\u6765\u63d0\u9ad8\u5e7f\u544aROI\u3002<\/p>\n\n\n\n

TikTok\u5e7f\u544a\u4e3a\u5546\u5bb6\u63d0\u4f9b\u4e86\u4e00\u4e2a\u4e0e\u5e74\u8f7b\u3001\u6d3b\u8dc3\u7528\u6237\u7fa4\u4f53\u4e92\u52a8\u7684\u5e73\u53f0\u3002\u901a\u8fc7\u9075\u5faa\u4e0a\u8ff0\u6b65\u9aa4\uff0c\u60a8\u53ef\u4ee5\u6709\u6548\u5730\u521b\u5efa\u548c\u7ba1\u7406\u5e7f\u544a\uff0c\u4ee5\u5b9e\u73b0\u60a8\u7684\u8425\u9500\u76ee\u6807\u3002\u8bb0\u4f4f\uff0c\u521b\u610f\u548c\u4f18\u5316\u662f\u5e7f\u544a\u6210\u529f\u7684\u5173\u952e\uff0c\u4e0d\u65ad\u6d4b\u8bd5\u548c\u8c03\u6574\u60a8\u7684\u7b56\u7565\uff0c\u4ee5\u6700\u5927\u5316\u5e7f\u544a\u6548\u679c\u3002\u968f\u7740\u60a8\u5bf9\u5e73\u53f0\u7684\u6df1\u5165\u4e86\u89e3\u548c\u5b9e\u8df5\uff0c\u60a8\u5c06\u80fd\u591f\u66f4\u597d\u5730\u9a7e\u9a6dTikTok\u5e7f\u544a\uff0c\u4e3a\u60a8\u7684\u54c1\u724c\u5e26\u6765\u663e\u8457\u7684\u589e\u957f\u548c\u6210\u529f\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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