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\u76f8\u5173\u6027\u3001\u8d28\u91cf\u3001\u4ef7\u683c\u6210\u4e3a\u5f71\u54cdTikTok\u5e7f\u544a\u6392\u540d\u7684\u5173\u952e\u56e0\u7d20\uff0c\u867d\u7136\u4ef7\u683c\u5bf9\u4e8e\u6392\u540d\u5f71\u54cd\u975e\u5e38\u5927\uff0c\u4f46TikTok\u7ec8\u7a76\u662f\u4e00\u4e2a\u5185\u5bb9\u5e73\u53f0\uff0c\u540c\u7b49\u6295\u5165\u4e0b\u76f8\u5173\u6027\u9ad8\u3001\u8d28\u91cf\u9ad8\u7684\u5e7f\u544a\u4e00\u822c\u6392\u540d\u66f4\u9ad8\u4e0a\u3002<\/p>\n

Tiktok \u6295\u653e\u6ce8\u610f\u4e8b\u9879<\/strong><\/p>\n

2-1 \u8d26\u6237\u5f00\u6237\u65f6\u533a\u5c3d\u53ef\u80fd\u9009\u62e9\u548c GA \u7684\u65f6\u533a\u4e00\u81f4<\/p>\n

\u7531\u4e8e Tiktok \u76ee\u524d\u8fd8\u5904\u4e8e\u8d77\u6b65\u9636\u6bb5\uff0c\u5f88\u591a\u5e7f\u544a\u4e3b\u60f3\u770b\u7684\u6570\u636e\u6307\u6807\uff0c\u5982\u7535\u5546\u5e7f\u544a\u7684 ROAS \u7b49\u6570\u636e\uff0c\u76ee\u524d\u8fd9\u4e9b\u529f\u80fd\u8fd8\u6ca1\u6709\u66f4\u65b0\u5230\u5e7f\u544a\u540e\u53f0\u3002<\/p>\n

\"v2-f67a6cfd050773a115445283eb42f3a3_720w\"\u5176\u4e2d ROAS \u5728\u5f00\u6237\u540e\uff0c\u53ef\u4ee5\u901a\u8fc7\u914d\u5408 Google Analytics (\u7b80\u79f0 GA) \u8fdb\u884c\u8ffd\u8e2a\u7edf\u8ba1\uff0c\u4ece\u800c\u4f30\u7b97\u51fa\u5177\u4f53\u7684 ROAS\u3002<\/p>\n

\"v2-8b8846e27f8644aedadbad70fdeb0bc3_720w\"2-2 Tiktok \u5e7f\u544a\u51fa\u4ef7\u548c\u65e5\u9884\u7b97\u5728\u5f00\u59cb\u65f6\u53ef\u8bbe\u7f6e 20 \u500d Bid<\/p>\n

\u901a\u5e38 Tiktok \u540e\u53f0\u5e7f\u544a\u6295\u653e\u6b65\u9aa4\u867d\u7136\u7b80\u5355\uff0c\u4f46\u5728\u8d26\u6237\u521a\u542f\u52a8\u65f6\uff0c\u4f1a\u5b58\u5728\u4e00\u4e2a\u51b7\u542f\u52a8\u65f6\u671f\u3002\u8fd9\u4e2a\u65f6\u5019\u5e94\u8be5\u5c3d\u53ef\u80fd\u5730\u8ba9\u8d26\u6237\u5148\u8dd1\u8d77\u6765\u3002<\/p>\n

\u5f88\u591a\u8d26\u53f7\u5728\u521a\u5f00\u59cb\u7684\u65f6\u5019\uff0c\u5f80\u5f80\u662f\u6709\u9884\u7b97\uff0c\u4f46\u662f\u8dd1\u4e0d\u51fa\u91cf\u3002\u8fd9\u4e2a\u65f6\u5019\u53ef\u4ee5\u5c1d\u8bd5\u8fdb\u884c\u5728\u5e7f\u544a\u7cfb\u5217\u9650\u5236\u603b\u9884\u7b97\uff0c\u5e7f\u544a\u7ec4\u8bbe\u7f6e 20 \u500d\u51fa\u4ef7\u9884\u7b97\u3002<\/p>\n

\u76ee\u6807\u4e8b\u4ef6\u53ef\u4ee5\u9009\u62e9\u8d2d\u4e70\u6f0f\u6597\u7684\u524d\u4e00\u524d\u7f6e\u6b65\u9aa4\uff0c\u5982\u4e0b\u5355\u4e8b\u4ef6\uff0c\u4ece\u800c\u589e\u52a0\u7f51\u7ad9\u7684\u5355\u91cf\u3002<\/p>\n

\"v2-482094147bac04bfb0300d1bf9401579_720w\"2-3 \u5e7f\u544a\u7684\u7d20\u6750\u5468\u671f<\/p>\n

Tiktok \u5e7f\u544a\u6295\u653e\u6bd4\u8f83\u5403\u7d20\u6750\uff0c\u4e00\u822c\u7684\u5e7f\u544a\u7d20\u6750\u5468\u671f\u5728\u4e00\u5468\u5de6\u53f3\uff0c\u5e76\u4e14\u5e76\u4e0d\u662f\u6bcf\u4e2a\u89c6\u9891\u7d20\u6750\u90fd\u80fd\u8dd1\u5f97\u51fa\u53bb\u91cf\u3002<\/p>\n

\u4f46\u76f8\u5e94\u7684\uff0c\u5982\u679c\u8fd9\u4e2a\u7d20\u6750\u6ca1\u6709\u8dd1\u51fa\u53bb\u91cf\uff0c\u90a3\u4e48\u5bf9\u5e94\u7684\u5e7f\u544a\u7ec4\u4e0d\u82b1\u94b1\uff0c\u6216\u8005\u82b1\u5f88\u5c11\u7684\u94b1\u3002<\/p>\n

\u78b0\u5230\u597d\u7684\u7d20\u6750\uff0c\u5219\u5e7f\u544a\u4f1a\u77ac\u95f4\u8d77\u91cf\u7206\u5355\uff0c\u63a5\u7740\u5bf9 CPA \u6548\u679c\u6700\u597d\u7684\u5e7f\u544a\u7ec4\u7d20\u6750\uff0c\u8fdb\u884c\u52a0\u9884\u7b97\u548c\u63d0\u9ad8\u51fa\u4ef7\u3002<\/p>\n

\u4e09\u3001Tiktok \u5e7f\u544a\u6295\u653e\u5fc3\u5f97<\/p>\n

3-1 \u5e7f\u544a\u8d26\u6237\u7684\u642d\u5efa<\/p>\n

Tiktok \u5e7f\u544a\u8d26\u6237\u7684\u642d\u5efa\uff0c\u53ef\u4ee5\u9075\u5faa\u4e00\u4e2a\u5e7f\u544a\u7cfb\u5217\u4e0b\u653e 5 \u5230 7 \u4e2a\u5e7f\u544a\u7ec4\uff0c\u6bcf\u4e2a\u5e7f\u544a\u7ec4\u4e0b\u653e 2 \u5230 3 \u4e2a\u7d20\u6750\u89c6\u9891\u3002<\/p>\n

\u5373\u6309 1-5-3 \u7684\u6811\u72b6\u642d\u5efa\u3002\u4f46\u5f80\u5f80\u4f1a\u78b0\u5230\u7d20\u6750\u6ca1\u6709\u8fd9\u4e48\u591a\u7684\u60c5\u51b5\uff0c\u6240\u4ee5\u5177\u4f53\u60c5\u51b5\u5177\u4f53\u5206\u6790\uff0c\u5982\u679c\u7531\u4e8e\u7d20\u6750\u7f3a\u5c11\uff0c\u5bf9\u4e8e\u51fa\u5355\u597d\u7684\u7d20\u6750\uff0c\u4e5f\u53ef\u4ee5\u518d\u5bf9\u5e7f\u544a\u7ec4\u8fdb\u884c\u590d\u5236\u4e00\u7ec4\u3002<\/p>\n

\u590d\u5236\u540e\u7684\u5e7f\u544a\u7ec4\uff0c\u51fa\u5355\u7684\u6982\u7387\u4f1a\u6bd4\u91cd\u65b0\u7528\u8be5\u7d20\u6750\u521b\u5efa\u5e7f\u544a\u7ec4\uff0c\u51fa\u5355\u7684\u6982\u7387\u8981\u9ad8\u4e00\u4e9b\u3002<\/p>\n

3-2 \u6bcf\u6b21\u51fa\u4ef7\u548c\u63d0\u4ef7\u5e45\u5ea6<\/p>\n

Tiktok \u5e7f\u544a\u6295\u653e\u4e2d\uff0c\u5bf9\u4e8e\u6ca1\u6709\u8dd1\u8fc7\u7684\u4ea7\u54c1\uff0c\u6bcf\u6b21\u52a0\u4ef7\u5e94\u5c3d\u53ef\u80fd\u5730\u6309\u7167\u7cfb\u7edf\u7684\u51fa\u4ef7\u8fdb\u884c\u8bbe\u7f6e\uff0c\u6bcf\u6b21\u52a0\u4ef7\u7684\u5e45\u5ea6\u5728 10% \u5230 15% \u5de6\u53f3\u3002<\/p>\n

\u5982\u679c\u4ee5\u524d\u8dd1\u8fc7\u8fd9\u79cd\u7c7b\u4f3c\u4ea7\u54c1\uff0c\u90a3\u4e48\u53ef\u4ee5\u6309\u7167\u4e4b\u524d\u7c7b\u4f3c\u4ea7\u54c1\u7684\u51fa\u4ef7\uff0c\u8fdb\u884c\u51fa\u4ef7\u3002\u4e5f\u6709\u6309\u7167\u552e\u4ef7\u7684 30% \u8fdb\u884c\u51fa\u4ef7\u3002<\/p>\n

3-3 \u7d20\u6750\u7684\u66f4\u65b0\u9891\u7387<\/p>\n

Tiktok \u7684\u7d20\u6750\u5468\u671f\u666e\u904d\u5728\u4e00\u5468\u5de6\u53f3\uff0c\u5076\u5c14\u4e5f\u4f1a\u78b0\u5230\u4e00\u4e9b\u597d\u7684\u7d20\u6750\uff0c\u4f46\u6700\u591a\u5728\u4e00\u4e2a\u6708\u5230\u4e24\u4e2a\u6708\u8fd9\u6837\u3002<\/p>\n

\u5b9a\u671f\u66f4\u6362\u597d\u7684\uff0c\u6709\u521b\u610f\u7684\u4ea7\u54c1\u7d20\u6750\u662f Tiktok \u5e7f\u544a\u8dd1\u5f97\u597d\u7684\u6700\u5173\u952e\u56e0\u7d20\u3002<\/p>\n

\u4ea7\u54c1\u7d20\u6750\uff0c\u901a\u5e38\u5206\u4e3a\u5c55\u793a\u578b\u548c\u529f\u80fd\u578b\u3002<\/p>\n

\u5c55\u793a\u578b\u7684\u7d20\u6750\u5f88\u96be\u8dd1\u51fa\u53bb\uff0c\u800c\u5f88\u591a\u5916\u8d38\u5de5\u5382\u63d0\u4f9b\u7684\u5c31\u662f\u8fd9\u4e9b\u5c55\u793a\u578b\u7d20\u6750\uff0c\u57fa\u672c\u5f88\u96be\u8dd1\u51fa\u53bb\u3002<\/p>\n

Tiktok \u8fd9\u4e00\u70b9\u548c Facebook \u5e7f\u544a\u5e73\u53f0\u4e0d\u4e00\u6837\uff0cFacebook \u5e7f\u544a\u5e73\u53f0\u53ea\u8981\u662f\u56fe\u7247\u5c31\u80fd\u8dd1\u51fa\u53bb\uff0cTiktok \u9700\u8981\u529f\u80fd\u578b\u7684\uff0c\u6709\u521b\u610f\u7684\u7d20\u6750\u624d\u80fd\u8dd1\u597d\u3002<\/p>\n

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