{"id":15860,"date":"2022-09-10T09:40:49","date_gmt":"2022-09-10T01:40:49","guid":{"rendered":"https:\/\/www.073980.com\/?p=15860"},"modified":"2022-09-06T15:57:20","modified_gmt":"2022-09-06T07:57:20","slug":"tiktok%e6%8e%a8%e5%87%ba%e4%b8%89%e7%a7%8d%e8%b4%ad%e7%89%a9%e5%b9%bf%e5%91%8a%e5%8a%9f%e8%83%bd%e6%98%af%e4%bb%80%e4%b9%88%ef%bc%9f%e6%96%b0%e6%89%8b%e5%a6%82%e4%bd%95%e5%9c%a8tiktok%e4%b8%8a","status":"publish","type":"post","link":"https:\/\/www.073980.com\/15860.htm","title":{"rendered":"TikTok\u63a8\u51fa\u4e09\u79cd\u8d2d\u7269\u5e7f\u544a\u529f\u80fd\u662f\u4ec0\u4e48\uff1f\u65b0\u624b\u5982\u4f55\u5728tiktok\u4e0a\u6295\u653e\u5e7f\u544a\uff1f"},"content":{"rendered":"

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\"173d33a556d06f265f316f550ba68241\"<\/strong><\/p>\n

TikTok\u63a8\u51fa\u4e09\u79cd\u8d2d\u7269\u5e7f\u544a\u529f\u80fd\u662f\u4ec0\u4e48?<\/strong><\/p>\n

\u7b2c\u4e00\u79cd\uff1a\u89c6\u9891\u8d2d\u7269\u5e7f\u544a Video Shopping Ads<\/strong><\/p>\n

\u89c6\u9891\u8d2d\u7269\u5e7f\u544a\u5c55\u793a\u5728 For You(\u4e3a\u4f60\u63a8\u8350)\u9875\u9762\uff0c\u5176\u7ed3\u5408\u4e86 TikTok \u73b0\u6709\u7684 collection ads(\u7cbe\u54c1\u680f\u5e7f\u544a)\u548c dynamic showcase ads(\u52a8\u6001\u5c55\u793a\u5e7f\u544a)\u4e24\u79cd\u5e7f\u544a\u5f62\u5f0f\uff0c\u53ef\u4ee5\u52a8\u6001\u7684\u5c06\u521b\u610f\u89c6\u9891\u548c\u4ea7\u54c1\u5361\u7247\u642d\u914d\u6210\u4e0d\u540c\u7684\u7ec4\u5408\u8f6e\u6362\u63a8\u9001\uff0c\u5e7f\u544a\u5185\u5bb9\u53ef\u4ee5\u57fa\u4e8e\u5355\u4e00\u4ea7\u54c1\u63a8\u5e7f\u6216\u5e7f\u6cdb\u7684\u54c1\u724c\u4fe1\u606f\u4f20\u8fbe\u3002TikTok \u540e\u671f\u5c06\u6839\u636e\u5e7f\u544a\u53cd\u9988\u6570\u636e\u667a\u80fd\u5316\u9009\u62e9\u6700\u70ed\u95e8\u7684\u642d\u914d\u7ec4\u5408\u6765\u4f18\u5316\u5e7f\u544a\u6d3b\u52a8\u8868\u73b0\u3002<\/p>\n

\u7528\u6237\u70b9\u51fb\u5e7f\u544a\u540e\u4f1a\u8fdb\u5165\u5230\u4e00\u4e2a\u5e94\u7528\u5185\u7684\u767b\u9646\u9875\uff0c\u7528\u4ee5\u5206\u6790\u7528\u6237\u7684\u8d2d\u4e70\u610f\u5411\u5e76\u63d0\u4f9b\u66f4\u591a\u4ea7\u54c1\u8be6\u7ec6\u4fe1\u606f\uff0c\u5e76\u5c06\u6709\u8d2d\u7269\u610f\u613f\u7684\u6d88\u8d39\u8005\u91cd\u5b9a\u5411\u5230\u5e7f\u544a\u4e3b\u7684\u7f51\u7ad9\u4e2d\u3002\u800c collection ads \u548c dynamic showcase ads \u5c06\u9010\u6b65\u88ab\u89c6\u9891\u8d2d\u7269\u5e7f\u544a\u53d6\u4ee3\uff0c\u8ba1\u5212\u4e8e\u660e\u5e74\u9000\u51fa\u5e02\u573a\u3002<\/p>\n

\u7b2c\u4e8c\u79cd\uff1a\u4ea7\u54c1\u76ee\u5f55\u5e7f\u544aCatalog Listing Ads<\/strong><\/p>\n

\u4ea7\u54c1\u76ee\u5f55\u5e7f\u544a\u662f\u4e00\u79cd\u5168\u65b0\u7684\u5e7f\u544a\u5f62\u5f0f\uff0c\u5e7f\u544a\u4e3b\u65e0\u9700\u521b\u5efa\u89c6\u9891\u5185\u5bb9\uff0c\u800c\u662f\u4ece\u54c1\u724c\u7684\u4ea7\u54c1\u76ee\u5f55\u76f4\u63a5\u63d0\u53d6\u4ea7\u54c1\u56fe\u7247\u3002\u5177\u6709\u76f8\u5173\u5174\u8da3\u548c\u9ad8\u8d2d\u4e70\u610f\u613f\u7684\u7528\u6237\u53ef\u4ee5\u901a\u8fc7 For You \u9875\u9762\u4e0a\u7684\u54c1\u724c\u5185\u5bb9\u53d1\u73b0\u5e7f\u544a\uff0c\u70b9\u51fb\u5e7f\u544a\u5361\u7247\u540e\u8fdb\u5165\u54c1\u724c\u4ea7\u54c1\u76ee\u5f55\u9875\u3002\u8be5\u5e7f\u544a\u5f62\u5f0f\u76ee\u524d\u4ec5\u5728\u7f8e\u56fd\u5730\u533a\u6d4b\u8bd5\u4f7f\u7528\u3002<\/p>\n

\u7b2c\u4e09\u79cd\uff1a\u76f4\u64ad\u8d2d\u7269\u5e7f\u544aLive Shopping Ads<\/strong><\/p>\n

Live Shopping Ads \u662f\u4e13\u95e8\u4e3a\u63a8\u5e7f\u8d2d\u7269\u76f4\u64ad\u800c\u8bbe\u8ba1\u7684\uff0c\u5e7f\u544a\u5361\u7247\u53ef\u5f15\u5bfc\u7528\u6237\u4ece For You \u9875\u9762\u8fdb\u5165\u76f4\u64ad\u8d2d\u7269\u9875\u9762\u3002TikTok \u8868\u793a\u76f4\u64ad\u8d2d\u7269\u5e7f\u544a\u53ef\u4ee5\u9488\u5bf9\u6027\u63a8\u9001\u7ed9\u5177\u6709\u76f8\u5173\u8d2d\u7269\u610f\u5411\u7684\u7528\u6237\uff0c\u4ece\u800c\u63d0\u9ad8\u76f4\u64ad\u6d41\u91cf\u548c\u8f6c\u5316\u6570\u636e\u3002\u4e0d\u8fc7\uff0c\u8be5\u5e7f\u544a\u5f62\u5f0f\u73b0\u4ec5\u4f9b TikTok Shop \u53ef\u7528\u7684\u5730\u533a\uff0c\u5373\u82f1\u56fd\u3001\u5370\u5ea6\u5c3c\u897f\u4e9a\u3001\u9a6c\u6765\u897f\u4e9a\u3001\u83f2\u5f8b\u5bbe\u3001\u65b0\u52a0\u5761\u3001\u6cf0\u56fd\u548c\u8d8a\u5357\u6d4b\u8bd5\u4f7f\u7528\u3002<\/p>\n

\u65b0\u624b\u5982\u4f55\u5728tiktok\u4e0a\u6295\u653e\u5e7f\u544a?<\/strong><\/p>\n

\u54c1\u724c\u63a5\u7ba1(brank takeover)<\/strong><\/p>\n

\u8fd9\u7c7b\u5e7f\u544a\u662f\u6307\u5f53\u7528\u6237\u6253\u5f00\u5e94\u7528\u7a0b\u5e8f\u540e\uff0c\u4f60\u7684\u5e7f\u544a\u7acb\u5373\u51fa\u73b0\u5728\u624b\u673a\u5c4f\u5e55\u4e0a\u3002<\/p>\n

\u4e00\u65e6\u5f00\u901a\uff0c\u8be5\u54c1\u724c\u53ef\u4ee5\u9009\u62e9\u5c06\u7528\u6237\u8df3\u8f6c\u5230TikTok\u4e2a\u4eba\u8d44\u6599\u6216\u662f\u5916\u90e8\u7f51\u7ad9\u3002<\/p>\n

\u8fd9\u79cdTikTok\u5e7f\u544a\u7c7b\u578b\u6709\u5f88\u9ad8\u7684\u6536\u8d39\u95e8\u69db\uff0c\u800c\u4e14\u4e8b\u5b9e\u4e0a\u6bcf\u5929\u53ea\u6709\u4e00\u4e2a\u5e7f\u544a\u5546\u53ef\u4ee5\u5229\u7528\u8fd9\u4e2a\u5e7f\u544a\u3002<\/p>\n

\u4e3b\u9875\u5e7f\u544a(in-feed)<\/strong><\/p>\n

\u4e3b\u9875\u5e7f\u544a\u7684\u5149\u666f\u8fd9\u5728\u4e00\u4e2a\u5185\u5bb9\u4e3b\u8981\u7531\u77ed\u89c6\u9891\u7ec4\u6210\u7684\u5e73\u53f0\u4e0a\u662f\u4e00\u7247\u5149\u660e\u7684\uff0c<\/p>\n

\u56e0\u4e3a\u5e7f\u544a\u53ef\u4ee5\u65e0\u7f1d\u5730\u63d2\u5165\u5230\u7528\u6237\u7684\u4e3b\u9875\u6d41\u91cf\u4e2d\u3002<\/p>\n

\u6bcf\u4e2a\u6d41\u5185\u89c6\u9891\u5e7f\u544a\u53ef\u4ee5\u4f7f\u7528\u4e09\u79cd\u53ef\u7528\u7684\u52a8\u4f5c\u6a21\u578b\u4e4b\u4e00\uff1aCPclick\u3001CPM\u548cCPView\u3002<\/strong><\/p>\n

\u4e3a\u4e86\u8ba1\u7b97CPView\uff0c\u7528\u6237\u5fc5\u987b\u89c2\u770b\u60a8\u7684\u5e7f\u544a\u8d85\u8fc76\u79d2\u3002<\/p>\n

TikTok\u7684\u5e7f\u544a\u5b9a\u4f4d\u9009\u9879\u4e5f\u975e\u5e38\u57fa\u672c\u3002<\/p>\n

\u76ee\u524d\u7684\u76ee\u6807\u7b5b\u9009\u4ec5\u5141\u8bb8\u60a8\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u5305\u62ec\/\u6392\u9664\uff1a\u5e74\u9f84\uff0c\u6027\u522b\uff0c\u4f4d\u7f6e\u3002<\/strong><\/p>\n

\u5f53\u7136\u4f60\u4e5f\u53ef\u4ee5\u4f7f\u7528\u81ea\u5df1\u7684\u76ee\u6807\u5217\u8868\u3002<\/p>\n

Hashtag\u6311\u6218(hashtag challenge)<\/strong><\/p>\n

TikTok\u7684\u7528\u6237\u751f\u6210\u5185\u5bb9\u662f\u72ec\u7279\u7684\u3001\u806a\u660e\u7684\u4e14\u62e5\u6709\u663e\u8457\u7684\u53ef\u5171\u4eab\u6027\uff0c<\/p>\n

\u6240\u4ee5\u6807\u7b7e\u6311\u6218\u5e7f\u544a\u683c\u5f0f\u5145\u5206\u5229\u7528\u4e86\u8fd9\u4e00\u70b9\u3002<\/p>\n

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TikTok\u6807\u7b7e\u6311\u6218\u5229\u7528\u4e86\u7528\u6237\u56f4\u7ed5\u7edf\u4e00\u4e3b\u9898\u521b\u5efa\u548c\u5171\u4eab\u5185\u5bb9\u7684\u503e\u5411\u3002<\/p>\n

\u54c1\u724c\u53ef\u4ee5\u901a\u8fc7\u628a\u7528\u6237\u53d8\u6210\u5171\u540c\u521b\u9020\u8005\u6765\u5efa\u7acb\u54c1\u724c\u4eb2\u548c\u529b\u3002<\/p>\n

\u54c1\u724c\u955c\u5934(brand lenses)<\/strong><\/p>\n

TikTok\u54c1\u724c\u955c\u7247\u4e0eInstagram\u548cSnapchat\u63d0\u4f9b\u7684\u955c\u7247\u7c7b\u4f3c\u3002<\/p>\n

\u6ee4\u955c\u7684\u8303\u56f4\u4ece\u9762\u90e8\u6ee4\u955c\u5230\u8fd0\u52a8\u6548\u679c\u548c\u589e\u5f3a\u73b0\u5b9e\u3002<\/p>\n

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