{"id":16412,"date":"2022-09-20T14:36:50","date_gmt":"2022-09-20T06:36:50","guid":{"rendered":"https:\/\/www.073980.com\/?p=16412"},"modified":"2022-09-20T14:36:50","modified_gmt":"2022-09-20T06:36:50","slug":"%e5%a4%96%e8%b4%b8%e7%bd%91%e7%ab%99%e7%9a%84%e6%8e%a8%e5%b9%bf%e6%9c%89%e5%93%aa%e4%ba%9b%e6%96%b9%e6%b3%95%e5%a6%99%e6%8b%9b%ef%bc%9ftiktok%e7%ab%99%e5%a4%96%e6%8e%a8%e5%b9%bf%e6%80%8e%e4%b9%88","status":"publish","type":"post","link":"https:\/\/www.073980.com\/16412.htm","title":{"rendered":"\u5916\u8d38\u7f51\u7ad9\u7684\u63a8\u5e7f\u6709\u54ea\u4e9b\u65b9\u6cd5\u5999\u62db\uff1fTikTok\u7ad9\u5916\u63a8\u5e7f\u600e\u4e48\u505a"},"content":{"rendered":"

\u73b0\u5728\u5916\u8d38\u884c\u4e1a\u662f\u8d8a\u6765\u8d8a\u96be\u505a\u7684\uff0c\u4e3b\u8981\u662f\u5f00\u53d1\u5ba2\u6237\u7684\u96be\u5ea6\u975e\u5e38\u9ad8\uff0c\u60f3\u8981\u66f4\u597d\u7684\u5f00\u53d1\u5ba2\u6237\u5c31\u8981\u627e\u5230\u63a8\u5e7f\u7684\u65b9\u6cd5\uff0c\u867d\u8bf4\u73b0\u5728\u63a8\u5e7f\u7684\u65b9\u6cd5\u6709\u5f88\u591a\uff0c\u4f46\u662f\u4e0d\u4e00\u5b9a\u662f\u9002\u5408\u4f60\uff0c\u73b0\u5728\u77ed\u89c6\u9891\u5e73\u53f0\u53d1\u5c55\u662f\u6bd4\u8f83\u70ed\u95e8\u7684\uff0c\u5927\u5bb6\u4e5f\u662f\u53ef\u4ee5\u901a\u8fc7\u7ebf\u4e0a\u505a\u7f51\u7ad9\u63a8\u5e7f\uff0c\u89c6\u9891\u8425\u9500\u7b49\u591a\u79cd\u65b9\u5f0f\uff0c\u8fbe\u5230\u6211\u4eec\u6700\u7ec8\u6548\u679c\u624d\u662f\u6700\u91cd\u8981\u7684\u3002\u90a3\u4e48\u5916\u8d38\u7f51\u7ad9\u7684\u63a8\u5e7f\u6709\u54ea\u4e9b\u65b9\u6cd5\u5999\u62db?\u6211\u4eec\u4e0b\u9762\u8be6\u7ec6\u770b\u4e00\u4e0b\u5427\u3002<\/p>\n

\"f982d950e355ad56af456c9ea71bfc4c\"\u5916\u8d38\u7f51\u7ad9\u7684\u63a8\u5e7f\u6709\u54ea\u4e9b\u65b9\u6cd5\u5999\u62db<\/strong><\/p>\n

1.\u8c37\u6b4cSEO<\/p>\n

SEO\u662f\u7f51\u7ad9\u5546\u57ce\u91cd\u8981\u7684\u8425\u9500\u63a8\u5e7f\u624b\u6bb5\uff0c\u8fd9\u4e00\u70b9\u5728\u56fd\u5185\u56fd\u5916\u90fd\u4e00\u6837\u3002\u5916\u8d38\u7f51\u7ad9\u5546\u57ce\u8981\u60f3\u63d0\u9ad8\u66dd\u5149\u7387\uff0c\u5c31\u9700\u8981\u597d\u597d\u505a\u8c37\u6b4cSEO\u4e86\uff0c\u5305\u62ec\u505a\u597d\u7f51\u7ad9\u7ad9\u5185\u4f18\u5316\u5e03\u5c40\u3001\u5185\u5bb9\u66f4\u65b0\u3001\u56fe\u7247\u951a\u6587\u672c\u3001\u5404\u7248\u5757\u5173\u952e\u8bcd\u5e03\u5c40\u3001\u4ee5\u53ca\u5916\u94fe\u53d1\u5e03\u7b49\u3002\u300c\u4e0a\u7ebf\u4e86\u300d\u5efa\u7ad9\u81ea\u5e26\u8fd9\u4e9b\u8c37\u6b4cSEO\u4f18\u5316\u529f\u80fd\uff0c\u5e2e\u52a9\u4f60\u63d0\u5347\u7f51\u7ad9\u6392\u540d\u3002<\/p>\n

\u901a\u8fc7\u7ec6\u6c34\u957f\u6d41\u7684\u6a21\u5f0f\uff0c\u53ea\u8981\u64cd\u4f5c\u6b63\u89c4\uff0c\u51e0\u4e2a\u6708\u5c31\u53ef\u4ee5\u83b7\u5f97\u6548\u679c\u3002\u800c\u4e14\u5173\u952e\u8bcd\u4e00\u65e6\u4e0a\u53bb\uff0c\u901a\u5e38\u5c31\u5341\u5206\u7a33\u5b9a\uff0c\u6548\u679c\u4f1a\u975e\u5e38\u597d\u3002\u5f53\u7136\uff0c\u5982\u679c\u4f60\u8d44\u91d1\u5145\u8db3\uff0c\u90a3\u4e48\u4e5f\u53ef\u4ee5\u76f4\u63a5\u505a\u5173\u952e\u8bcd\u7ade\u4ef7\u5e7f\u544a(Google AdWords)\uff0c\u89c1\u6548\u66f4\u5feb\u3002<\/p>\n

2. Facebook\u8d26\u53f7\u4e3b\u9875<\/p>\n

Facebook\u7684\u5168\u7403\u603b\u7528\u6237\u6570\u65e9\u57282017\u5e74\u5c31\u8d85\u8fc7\u4e8620\u4ebf\uff0c\u662f\u5168\u7403\u77e5\u540d\u7684\u793e\u4ea4\u5a92\u4f53\uff0c\u4e5f\u662f\u73b0\u5728\u5916\u8d38\u4f01\u4e1a\u5f15\u6d41\u7684\u91cd\u8981\u6e20\u9053\u3002\u5982\u4f55\u505a\u597dFacebook\u8425\u9500\u5462?\u5176\u5b9e\u5f88\u7b80\u5355\uff0c\u6211\u4eec\u5c31\u5c06\u5176\u5f53\u505a\u5fae\u4fe1\u7684\u4e2a\u4eba\u53f7\u548c\u4f01\u4e1a\u53f7\u6765\u6253\u7406\u5c31\u597d\uff0c\u901a\u8fc7\u4e0d\u65ad\u7684\u79ef\u7d2f\u7c89\u4e1d\uff0c\u7136\u540e\u8fdb\u884c\u4e92\u52a8\u3001\u7b56\u5212\u6d3b\u52a8\u7b49\uff0c\u4ece\u800c\u62d3\u5c55\u7c89\u4e1d\uff0c\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u3002<\/p>\n

\u8425\u9500\u578b\u5916\u8d38\u7f51\u7ad9\u5efa\u8bbe\uff0c\u522b\u5fd8\u4e86\u5728\u7f51\u7ad9\u5e95\u90e8\u6dfb\u52a0\u793e\u4ea4\u5a92\u4f53\u6309\u94ae(Facebook, ins, YouTube)\u7b49\u7b49\u3002<\/p>\n

3.B2B\u5e73\u53f0<\/p>\n

\u4e00\u4e9b\u6d41\u91cf\u5927\u7684B2B\u7535\u5546\u5e73\u53f0\uff0c\u53ef\u4ee5\u5e2e\u52a9\u4f60\u83b7\u5f97\u4e00\u4e9b\u5ba2\u6237\u3002\u4f46\u662f\uff0c\u8fd9\u6837\u7684\u7535\u5546\u5e73\u53f0\u4e0a\u6bd5\u7adf\u5145\u65a5\u7740\u4f60\u7684\u540c\u884c\uff0c\u7ade\u4e89\u4e5f\u5f02\u5e38\u6fc0\u70c8\u3002\u5982\u679c\u662f\u4e2d\u5c0f\u4f01\u4e1a\u7684\u8bdd\uff0c\u5f88\u96be\u8ddf\u5927\u54c1\u724c\u7ade\u4e89\uff0c\u56e0\u6b64\u73b0\u5728\u5f88\u591a\u65b0\u5546\u5bb6\u4e0d\u518d\u4f9d\u8d56\u4e8e\u4f20\u7edf\u7535\u5546\u5e73\u53f0\uff0c\u800c\u662f\u5efa\u7acb\u72ec\u7acb\u7ad9\uff0c\u8fd0\u8425\u81ea\u5df1\u7684\u7535\u5546\u7f51\u7ad9\u3002\u4e0d\u61c2\u5efa\u7ad9\u6280\u672f\u4e5f\u6ca1\u5173\u7cfb\uff0c\u4f60\u53ef\u4ee5\u5728\u300c\u4e0a\u7ebf\u4e86\u300d\u9009\u4e00\u4e2a\u5916\u8d38\u7f51\u7ad9\u6a21\u677f\uff0c\u5feb\u901f\u751f\u6210\u81ea\u5df1\u7684\u5916\u8d38\u72ec\u7acb\u7ad9\u3002<\/p>\n

4.\u90ae\u4ef6\u8425\u9500<\/p>\n

\u90ae\u4ef6\u8425\u9500\u4e5f\u53ebEDM\u8425\u9500(Email Direct Marketing)\uff0c\u662f\u6307\u4f01\u4e1a\u5411\u76ee\u6807\u5ba2\u6237\u53d1\u9001\u90ae\u4ef6\uff0c\u5efa\u7acb\u540c\u76ee\u6807\u987e\u5ba2\u7684\u6c9f\u901a\u6e20\u9053\uff0c\u5411\u5176\u76f4\u63a5\u4f20\u8fbe\u76f8\u5173\u4fe1\u606f\uff0c\u7528\u6765\u4fc3\u8fdb\u9500\u552e\u7684\u4e00\u79cd\u8425\u9500\u624b\u6bb5\u3002\u8fd9\u662f\u91cd\u8981\u7684\u8de8\u5883\u7535\u5546\u8425\u9500\u63a8\u5e7f\u65b9\u5f0f\u4e4b\u4e00\u3002<\/p>\n

\u8fd9\u662f\u4e00\u79cd\u95e8\u69db\u5f88\u4f4e\u7684\u63a8\u5e7f\u65b9\u5f0f\uff0c\u4f01\u4e1a\u53ea\u8981\u6709\u4e2a\u90ae\u4ef6\u5c31\u884c\uff0c\u4f46\u662f\uff0c\u4f60\u9700\u8981\u6ce8\u610f\uff0c\u56fd\u5185\u90ae\u7bb1\u5730\u5740\u53ef\u80fd\u4f1a\u88ab\u6d77\u5916IP\u5c4f\u853d\uff0c\u56e0\u6b64\u5546\u5bb6\u5c3d\u91cf\u76f4\u63a5\u7528\u6d77\u5916\u90ae\u7bb1(\u6bd4\u5982\u8c37\u6b4cGmail)\uff0c\u8fd9\u6837\u901a\u8fbe\u7387\u9ad8\u3002\u5e76\u4e14\uff0c\u8981\u6709\u9009\u62e9\u5730\u53d1\u9001\u6d77\u5916\u90ae\u4ef6\uff0c\u522b\u52a8\u4e0d\u52a8\u5c31\u53d1\u4e00\u5806\u8425\u9500\u4fe1\u606f\u3001\u4e0d\u505c\u9a9a\u6270\u7528\u6237\uff0c\u907f\u514d\u7528\u6237\u4ea7\u751f\u538c\u6076\u611f\u3002<\/p>\n

5.\u7f51\u7edc\u5e7f\u544a\u63a8\u5e7f<\/p>\n

\u7f51\u7edc\u5e7f\u544a\u7684\u5e38\u89c1\u5f62\u5f0f\u5305\u62ec\uff1aBANNER\u5e7f\u544a\u3001\u5173\u952e\u8bcd\u5e7f\u544a\u3001\u5206\u7c7b\u5e7f\u544a\u3001\u8d5e\u52a9\u5f0f\u5e7f\u544a\u3001Email\u5e7f\u544a\u3001\u89c6\u9891\u8d34\u7247\u5e7f\u544a\u7b49\u3002\u5982\u679c\u5546\u5bb6\u9700\u8981\u5feb\u901f\u63a8\u5e7f\u54c1\u724c\uff0c\u4e14\u8d44\u91d1\u5145\u8db3\uff0c\u5c31\u53ef\u4ee5\u91c7\u7528\u8fd9\u79cd\u65b9\u5f0f\u3002<\/p>\n

6.\u7f51\u7ad9SEM<\/p>\n

\u8ddf\u56fd\u5185\u7684\u767e\u5ea6\u7ade\u4ef7\u5dee\u4e0d\u591a\uff0c\u76f8\u5f53\u4e8e\u662f\u82b1\u94b1\u505a\u5e7f\u544a\u3002\u89c1\u6548\u5feb\uff0c\u4f46\u662f\u9700\u8981\u6709\u4e00\u5b9a\u7684\u8d44\u91d1\u4f5c\u4e3a\u652f\u6491\u3002\u4e0d\u5efa\u8bae\u4e2d\u5c0f\u578b\u5916\u8d38\u4f01\u4e1a\u505a\u8fd9\u4e2a\u3002<\/p>\n

7.\u5c55\u4f1a<\/p>\n

\u5c55\u4f1a\u5916\u8d38\u662f\u6700\u4f20\u7edf\u7684\u5916\u8d38\u4f01\u4e1a\u8425\u9500\u7684\u65b9\u5f0f\uff0c\u4e5f\u662f\u6700\u76f4\u63a5\u6709\u6548\u7684\u5ba3\u4f20\u54c1\u724c\u7684\u65b9\u5f0f\u3002\u7ed9\u4e70\u5356\u53cc\u65b9\u63d0\u4f9b\u9762\u5bf9\u9762\u4ea4\u6d41\u7684\u673a\u4f1a\u3002\u9762\u5bf9\u9762\u7684\u6c9f\u901a\uff0c\u53ef\u4ee5\u66f4\u597d\u5730\u4e86\u89e3\u5ba2\u6237\u7684\u9700\u6c42\u3002 \u4e0d\u8fc7\u53c2\u52a0\u5c55\u4f1a\u7684\u6210\u672c\u6bd4\u8f83\u9ad8\u3002<\/p>\n

8.\u89c6\u9891\u8425\u9500<\/p>\n

\u5c06\u8425\u9500\u89c6\u9891\u53d1\u5e03\u5230\u56fd\u5916\u7684\u5404\u4e2a\u5e73\u53f0\u4e0a\uff0c\u6bd4\u8f83\u77e5\u540d\u7684\u6709youtube\u3001facebook\u7b49\u8fd9\u4e9b\u3002\u89c6\u9891\u8425\u9500\u6a21\u5f0f\u7684\u6210\u672c\u5f88\u4f4e\uff0c\u800c\u4e14\u6295\u653e\u7684\u76ee\u6807\u4eba\u7fa4\u4e5f\u53ef\u4ee5\u5f88\u7cbe\u51c6\u3001\u4e92\u52a8\u6027\u4e0e\u4e3b\u52a8\u6027\u5f88\u5f3a\u3001\u4f20\u64ad\u5feb\uff0c\u800c\u4e14\u5f88\u96be\u88ab\u522b\u4eba\u590d\u5236\u3002\u4e0d\u8fc7\u8fd8\u662f\u5efa\u8bae\u5229\u7528\u8fd9\u79cd\u6a21\u5f0f\u7ed9\u7f51\u7ad9\u505a\u8f85\u52a9\u7528\u3002<\/p>\n

9.B2C\u5e73\u53f0<\/p>\n

B2C\u5e73\u53f0\u4e3b\u8981\u662f\u4ee5\u4e9a\u9a6c\u900a\u3001\u901f\u5356\u901a\u3001wish\u3001\u6566\u714c\u7b49\u8fd9\u4e9b\u4e3a\u4e3b\u3002<\/p>\n

B2C\u7684\u4f18\u52bf\u4e3b\u8981\u662f\uff1a\u5165\u95e8\u8f7b\u677e\uff0c\u53ef\u4ee5\u76f4\u63a5\u501f\u52a9\u5e73\u53f0\u7684\u8fd0\u8425\u6a21\u5f0f\u76f4\u63a5\u4e0a\u7ebf\u3002\u5bf9\u4e8e\u6210\u672c\u6765\u8bf4\u76f8\u5bf9\u5c11\uff0c\u5e73\u53f0\u4e0d\u7528\u50cf\u7f51\u7ad9\u4e00\u822c\u9700\u8981\u4e13\u4e1a\u7684\u4eba\u7ef4\u62a4\u3002\u6548\u679c\u89c1\u6548\u5feb\uff0c\u4e3b\u8981\u662f\u56e0\u4e3a\u5e73\u53f0\u6d41\u91cf\u57fa\u6570\u5927\u3002<\/p>\n

TikTok\u7ad9\u5916\u63a8\u5e7f\u600e\u4e48\u505a<\/strong><\/p>\n

1. \u8d26\u53f7\u63a8\u5e7f<\/p>\n

TikTok\u7684\u793e\u4ea4\u5c5e\u6027\uff0c\u548c\u56fd\u5185\u7248\u7684\u6296\u97f3\u4e00\u6837\uff0c\u5728TikTok\u4e0a\uff0c\u53ea\u8981\u4f60\u7684\u5185\u5bb9\u6709\u8da3\uff0c\u5c31\u53ef\u4ee5\u83b7\u5f97\u5927\u91cf\u7684\u514d\u8d39\u6d41\u91cf\u3002<\/p>\n

\u56fd\u5185\u7684\u6296\u97f3\u8fd0\u8425\u548cTikTok\u6709\u4e00\u5b9a\u7684\u76f8\u540c\uff0c\u4e5f\u6709\u5f88\u5927\u7684\u4e0d\u540c\uff0c\u5173\u4e8e\u6587\u5316\uff0c\u6c11\u65cf\uff0c\u5ba1\u7f8e\uff0c\u73af\u5883\uff0c\u8bed\u8a00\u7b49\u6d77\u5916\u7684\u5dee\u8ddd\uff0c\u5f53\u5356\u5bb6\u4e60\u60ef\u4e86\u8fd9\u4e9b\u4e4b\u540e\uff0c\u5c31\u80fd\u9488\u5bf9\u6027\u7684\u8f93\u51fa\u5185\u5bb9\uff0c\u901a\u8fc7TikTok\u7684\u5404\u79cd\u6d3b\u52a8\u548c\u65b9\u5f0f\u8fdb\u884c\u4f4e\u6210\u672c\u7684\u5f15\u6d41\u3002\u4fdd\u8bc1\u53ef\u4ee5\u6301\u7eed\u8f93\u51fa\u8f83\u597d\u7684\u89c6\u9891\u8d28\u91cf\uff0c\u5e76\u4e14\u6709\u4f18\u8d28\u7684\u89c6\u9891\u5185\u5bb9\uff0c\u8fd9\u6837\u624d\u76f8\u5bf9\u83b7\u5f97\u514d\u8d39\u7684\u6d41\u91cf\u3002<\/p>\n

2.TikTok Ads\u5e7f\u544a\u6295\u653e+\u72ec\u7acb\u7ad9<\/p>\n

\u5e7f\u544a\u6295\u653e\u76ee\u524d\u662f\u53d8\u73b0\u6700\u5feb\u6377\u4e00\u6b65\u5230\u4f4d\u7684\u3002\u76ee\u524d\u4e5f\u662f\u7ed3\u5408\u72ec\u7acb\u7ad9\u53bb\u505a\uff0cTikTok\u76ee\u524d\u5e7f\u544a\u6d41\u91cf\u4ef7\u683c\u76f8\u5bf9\u6765\u8bf4\u6bd4\u8f83\u4f4e\uff0c\u54c1\u724c\u5e7f\u544a\u4ea7\u54c1\u4f53\u7cfb\u5305\u62ec\uff1a\u5f00\u5c4f\u5e7f\u544a\u3001\u4fe1\u606f\u6d41\u5e7f\u544a\u3001\u6311\u6218\u8d5b\u548c\u8d34\u7eb8\u5e7f\u544a\u5404\u4e2a\u54c1\u724c\u53ef\u4ee5\u5728\u524d\u671f\u5927\u5bb6\u90fd\u505a\u514d\u8d39\u6d41\u91cf\u7684\u65f6\u5019\u4ecb\u5165\u4ed8\u8d39\u6d41\u91cf\uff0c\u4f1a\u6bd4\u540c\u884c\u5feb\u5f88\u591a\u3002<\/p>\n

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3. \u7f51\u7ea2\u8425\u9500<\/p>\n

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\u901a\u8fc7\u7f51\u7ea2\u5728\u76f4\u64ad\u4e2d\u5b9e\u65f6\u4e0eTikTok\u7528\u6237\u8fdb\u884c\u4e92\u52a8\uff0c\u63d0\u9ad8\u4e92\u52a8\u7387\uff0c\u5e76\u4e14\u5bf9\u4ea7\u54c1\u7684\u7ec6\u8282\u3001\u529f\u80fd\u3001\u6027\u4ef7\u6bd4\u7b49\u5b8c\u6574\u4ecb\u7ecd\uff0c\u589e\u52a0TikTok\u7528\u6237\u7684\u4fe1\u4efb\u5ea6\u3002\u76ee\u524d\u6211\u4eec\u4e5f\u662f\u505a\u7f51\u7ea2\u63a8\u5e7f\u8fd9\u5757\u670d\u52a1\u7684\u3002<\/p>\n

\u867d\u7136tiktok\u5c5e\u4e8e\u6d41\u91cf\u7ea2\u5229\u671f\uff0c\u4f46\u662f\u7531\u4e8e\u6587\u5316\u548c\u73af\u5883\u7684\u5dee\u5f02\uff0c\u5bfc\u81f4\u5f88\u591a\u5ba2\u6237\u81ea\u5df1\u53bb\u8fd0\u8425TikTok\u7684\u65f6\u5019\uff0c\u5f88\u591a\u89c6\u98910\u64ad\u653e\u751a\u81f3\u5c01\u53f7\uff0c\u6240\u6709\u8bf4\u5fc3\u6709\u4f59\u800c\u529b\u4e0d\u8db3\u3002\u56e0\u6b64\u4e5f\u5efa\u8bae\u5404\u4f4d\u5356\u5bb6\u80fd\u591f\u6df1\u5165\u53bb\u5b66\u4e60\u8fd0\u8425\u65b9\u6cd5\u3002<\/p>\n

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