{"id":16826,"date":"2022-09-27T14:28:28","date_gmt":"2022-09-27T06:28:28","guid":{"rendered":"https:\/\/www.073980.com\/?p=16826"},"modified":"2022-09-27T15:04:33","modified_gmt":"2022-09-27T07:04:33","slug":"tiktok%e5%b9%bf%e5%91%8a%e6%9c%89%e5%87%a0%e7%a7%8d%e5%b1%95%e7%8e%b0%e5%bd%a2%e5%bc%8f%ef%bc%9ftiktok%e5%b9%bf%e5%91%8a%e6%8a%95%e6%94%be%e6%8a%80%e5%b7%a7%e5%b9%b2%e8%b4%a7%ef%bc%88%e5%bb%ba","status":"publish","type":"post","link":"https:\/\/www.073980.com\/16826.htm","title":{"rendered":"TikTok\u5e7f\u544a\u6709\u51e0\u79cd\u5c55\u73b0\u5f62\u5f0f\uff1ftiktok\u5e7f\u544a\u6295\u653e\u6280\u5de7\u5e72\u8d27\uff08\u5efa\u8bae\u5927\u5bb6\u6536\u85cf\uff09"},"content":{"rendered":"
\u76ee\u524dtiktok\u662f\u975e\u5e38\u53d7\u6b22\u8fce\u7684\uff0c\u5f88\u591a\u5546\u5bb6\u90fd\u5f00\u59cb\u5728\u5e73\u53f0\u4e0a\u505a\u8425\u9500\uff0c\u5f53\u7136\u79bb\u4e0d\u5f00\u6295\u653e\uff0ctiktok\u5e7f\u544a\u6295\u653e\u7684\u65b9\u5f0f\u6709\u5f88\u591a\uff0c\u6bcf\u4e2a\u4eba\u9009\u62e9\u7684\u90fd\u662f\u4e0d\u4e00\u6837\u7684\uff0c\u6bcf\u4e2a\u65b9\u5f0f\u6295\u653e\u7684\u6548\u679c\u81ea\u7136\u4e5f\u662f\u4e0d\u540c\u7684\u3002\u90a3\u4e48TikTok\u5e7f\u544a\u6709\u51e0\u79cd\u5c55\u73b0\u5f62\u5f0f?tiktok\u5e7f\u544a\u6295\u653e\u6280\u5de7\u8be6\u7ec6\u4ecb\u7ecd\u7ed9\u5927\u5bb6\uff0c\u4e00\u8d77\u6765\u770b\u4e00\u4e0b\u5427\u3002<\/p>\n
<\/p>\n
TikTok \u5e7f\u544a\u6709\u54ea\u4e9b\u9009\u62e9?<\/strong><\/p>\n 1\u3001Brand Takeover \u5f00\u5c4f\u5e7f\u544a<\/p>\n \u652f\u63013-5\u79d2\u7684\u65e0\u58f0\u89c6\u9891\u6216\u8005\u56fe\u7247\u5c55\u793a\uff0c\u652f\u6301\u5185\u90e8\u548c\u5916\u90e8\u7684\u7740\u9646\u9875\u8f6c\u6362\u3002<\/p>\n \u4f18\u52bf\uff1a<\/p>\n \u89c2\u4f17\u5728\u6253\u5f00\u6296\u97f3\u65f6\uff0c\u7b2c\u4e00\u773c\u5c31\u53ef\u4ee5\u770b\u5230\u6b64\u5e7f\u544a\uff0c\u5e26\u6765\u89c6\u89c9\u51b2\u51fb\uff0c\u77ac\u95f4\u5438\u5f15\u89c2\u4f17\u7684\u4e13\u6ce8\u5ea6\uff0c\u56e0\u4e3a\u662f\u4e00\u5f00\u59cb\u5c31\u51fa\u73b0\uff0c\u5e76\u4e0d\u4f1a\u8ba9\u89c2\u4f17\u4ea7\u751f\u538c\u70e6\u7684\u611f\u89c9\u3002\u8fd9\u6837\u7684\u5e7f\u544a\u6a21\u5f0f\uff0c\u53ef\u4ee5\u9009\u62e9\u56fe\u50cf\u6216\u662f\u89c6\u9891\u5f53\u4f5c\u7d20\u6750\uff0c\u54c1\u724c\u53ef\u4ee5\u6709\u591a\u6837\u6027\u5448\u73b0\u3002\u53ef\u4ee5\u5e2e\u52a9\u54c1\u724c\u83b7\u53d6\u89c2\u4f17\u7684\u70b9\u51fb\uff0c\u53ef\u4ee5\u76f4\u63a5\u5230\u5185\u90e8\u5b98\u65b9\u753b\u9762\uff0c\u6216\u662f\u5230\u5916\u90e8\u7684\u7f51\u9875\uff0c\u6709\u52a9\u4e8e\u54c1\u724c\u66dd\u5149\u3002<\/p>\n 2\u3001TopView \u8d85\u7ea7\u9996\u4f4d<\/p>\n \u6296\u97f3\u72ec\u521b\u7684\u89c6\u9891\u5e7f\u544a\u683c\u5f0f(5-60\u79d2)\uff0c\u66f4\u5f15\u4eba\u6ce8\u76ee\u548c\u66f4\u5438\u5f15\u4eba\uff0c\u5e76\u4e14\u66f4\u52a0\u6709\u6548\uff0c\u6296\u97f3\u5b98\u65b9\u8868\u793a\u9488\u5bf9\u6d88\u8d39\u54c1\u4ea7\u4e1a(CPG)\uff0c\u6b64\u5e7f\u544a\u53ef\u4ee5\u63d0\u9ad867%\u7684\u9500\u552e\u7387\u3002<\/p>\n \u4f18\u52bf\uff1a<\/p>\n \u6b64\u5e7f\u544a\u662f\u88ab\u653e\u7f6e\u5728\u9ec4\u91d1\u66dd\u5149\u7684\u4f4d\u7f6e\uff0c\u56e0\u89c6\u89c9\u5f3a\u5927\u7684\u51b2\u51fb\u529b\u53ef\u4ee5\u8ba9\u89c2\u4f17\u7559\u4e0b\u5370\u8c61\u6df1\u523b\u3002\u6700\u5173\u952e\u7684\u524d\u97623\u79d2\u662f\u5168\u5c4f\u5e7f\u544a\u642d\u914d\u97f3\u4e50\uff0c\u53ef\u4ee5\u8ba9\u89c2\u4f17\u6df1\u5165\u6b23\u8d4f\u54c1\u724c\u5e7f\u544a\u7684\u4f53\u9a8c\uff0c\u540e\u9762\u7ea64-60\u79d2\u53ef\u4ee5\u5b8c\u6574\u7684\u4ecb\u7ecd\u54c1\u724c\u6216\u662f\u5c55\u73b0\u5e7f\u544a\u5185\u521b\u610f\u3002\u6b64\u5e7f\u544a\u63d0\u4f9b\u89c2\u4f17\u70b9\u8d5e\u3001\u8bc4\u8bba\u3001\u8f6c\u53d1\u3001\u5173\u6ce8\uff0c\u589e\u52a0\u4e0e\u54c1\u724c\u7684\u4e92\u52a8\u7387\uff0c\u5e2e\u52a9\u54c1\u724c\u5efa\u7acb\u8fdb\u4e00\u6b65\u7684\u4fe1\u4efb\u548c\u5173\u7cfb\u3002\u53ef\u4ee5\u6709\u6548\u83b7\u5f97\u89c2\u4f17\u7684\u70b9\u51fb\uff0c\u53ef\u4ee5\u76f4\u63a5\u5230\u5185\u90e8\u5b98\u65b9\u753b\u9762\uff0c\u6216\u662f\u5230\u5916\u90e8\u7684\u7f51\u9875\uff0c\u6709\u52a9\u4e8e\u54c1\u724c\u66dd\u5149\u3002<\/p>\n 3\u3001In-feedads \u4fe1\u606f\u6d41\u5e7f\u544a<\/p>\n \u653e\u5728 ForYou Page\u7684\u5e7f\u544a\uff0c\u53ef\u4ee5\u901a\u8fc7 TikTok\u5e7f\u544a\u7ba1\u7406\u754c\u9762\u81ea\u5df1\u5236\u4f5c\u5185\u5bb9\u3002<\/p>\n \u53ef\u5206\u4e3a\uff1a<\/p>\n \u8d26\u6237 Account : \u63a8\u52a8\u7528\u6237\u4e0e\u60a8\u7684\u4f01\u4e1a\u8d26\u6237\u4e92\u52a8\u3002<\/p>\n \u5f15\u6d41 Diversion: \u63d0\u4f9b\u591a\u4e2a\u53ef\u70b9\u51fb\u5143\u7d20\u4ee5\u63d0\u9ad8\u8f6c\u5316\u7387\u3002<\/p>\n \u4f18\u52bf\uff1a<\/p>\n \u53ef\u5229\u7528\u81ea\u52a8\u64ad\u653e\u5168\u5c4f\u89c6\u9891\u5e7f\u544a\uff0c\u53ef\u4ee5\u6709\u6548\u4f20\u8fbe\u54c1\u724c\u4ef7\u503c\u3002\u5b98\u65b9\u6296\u97f3\u63d0\u4f9b\u591a\u79cd\u521b\u610f\u7ec4\u4ef6\u642d\u914d\uff0c\u53ef\u4ee5\u900f\u8fc7\u521b\u610f\u63d0\u9ad8\u89c2\u4f17\u7684\u4e92\u52a8\u6027\u3002\u53ef\u4ee5\u589e\u52a0\u54c1\u724c\u66dd\u5149\u5ea6\uff0c\u9009\u62e9\u8d2d\u4e70(\u5408\u7ea6\/\u81ea\u52a9)\u4e5f\u63d0\u4f9b\u7ade\u4ef7\u8d2d\u4e70\uff0c\u53ef\u4ee5\u968f\u65f6\u8c03\u6574\u8425\u9500\u8d39\u7528\uff0c\u89e6\u53ca\u5230\u4e0d\u540c\u7684\u5ba2\u7fa4\uff0c\u63d0\u5347\u7f51\u7ad9\u6d41\u91cf\u8f6c\u5316\u3002<\/p>\n 4\u3001Branded Hashtag Challenge \u54c1\u724c\u6807\u7b7e\u6311\u6218\u8d5b<\/p>\n \u53ef\u4ee5\u5f15\u8d77\u66f4\u591a\u4eba\u7684\u6311\u6218(\u4e3a\u671f3-6\u5929)\uff0c\u6296\u97f3\u5b98\u65b9\u8868\u793a\u5bf9\u6d88\u8d39\u54c1\u4ea7\u4e1a(CPG) \u53ef\u4ee5\u5e26\u6765\u4e24\u500d\u7684\u4e92\u52a8\u7387\uff0c\u8d85\u8fc7\u4e00\u534a\u7684\u54c1\u724c\u4f7f\u7528\u6b64\u5e7f\u544aROAS\u8d85\u8fc75\u7f8e\u5143\u3002<\/p>\n \u4f18\u52bf\uff1a<\/p>\n \u4e13\u95e8\u7684\u5f15\u6d41\u94fe\u63a5\uff0c\u53ef\u4ee5\u6709\u6548\u63d0\u5347\u54c1\u724c\u66dd\u5149\u5ea6\u3002\u54c1\u724c\u53ef\u4ee5\u6df1\u5ea6\u7684\u521b\u9020\u54c1\u724c\u5185\u5bb9\uff0c\u6709\u6548\u51f8\u663e\u54c1\u724c\u6838\u5fc3\u4ef7\u503c\u3002\u5e7f\u544a\u62e5\u6709\u9ad8\u5ea6\u53c2\u4e0e\u611f\uff0c\u63d0\u5347\u548c\u5efa\u7acb\u4e0e\u89c2\u4f17\u7684\u597d\u611f\u5ea6\u548c\u54c1\u724c\u8ba4\u77e5\u3002\u53ef\u4ee5\u8d2d\u4e70\u5b9a\u5236\u54c1\u724c\u8d34\u7eb8\u3001\u4e13\u5c5e\u54c1\u724c\u97f3\u4e50\u914d\u5408\uff0c\u5404\u79cd\u4f18\u5316\u529f\u80fd\u53ef\u9009\u3002\u63d0\u4f9b\u4e0d\u540c\u4e92\u52a8\u73a9\u6cd5\uff0c\u6ee1\u8db3\u4e0d\u540c\u54c1\u724c\u7684\u8425\u9500\u76ee\u6807\u3002<\/p>\n \u4e3a\u4ec0\u4e48\u8981\u9009\u62e9\u5728TikTok\u5e73\u53f0\u6295\u653e\u5e7f\u544a?<\/strong><\/p>\n 1\u3001\u9996\u5148\u5c31\u662f\u4eba\u7fa4\u4f18\u52bf\uff0cTikTok\u5728\u56fd\u5916\u7684\u7528\u6237\u8fd8\u662f\u4f17\u591a\u7684\uff0c\u5e76\u4e14\u5e7f\u6cdb\u5206\u5e03\u5728\u4e0d\u540c\u7684\u56fd\u5bb6\uff0c\u80fd\u591f\u4e3a\u8f6c\u5316\u5e26\u6765\u4e30\u5bcc\u7684\u6d41\u91cf\uff0c\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u5e7f\u544a\u4e3b\u9700\u8981\u6839\u636e\u4ea7\u54c1\u7279\u70b9\u4ee5\u53ca\u53d7\u4f17\u5bf9\u7528\u6237\u8fdb\u884c\u7b5b\u9009;<\/p>\n 2\u3001\u5176\u4f59\u5c31\u662f\u6709\u5173\u4e8eTikTok\u5e73\u53f0\u7684\u4f18\u52bf\u3002<\/p>\n a\u3001\u5728TikTok\uff0c\u6709cpc\u3001cpm\u4ee5\u53caocpc\u591a\u79cd\u7ade\u4ef7\u6a21\u5f0f\u53ef\u4ee5\u9009\u62e9\uff0c\u901a\u8fc7\u667a\u80fd\u4f18\u5316\u51fa\u4ef7\u7684\u65b9\u5f0f\u80fd\u591f\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u63d0\u9ad8\u5e7f\u544a\u6295\u653e\u7684\u6027\u4ef7\u6bd4\uff0c\u4ece\u800c\u5e2e\u52a9\u5e7f\u544a\u4e3b\u6709\u6548\u8282\u7701\u6210\u672c;<\/p>\n b\u3001\u53e6\u5916\uff0c\u5e73\u53f0\u8fd8\u62e5\u6709\u591a\u6837\u5316\u7684\u5e7f\u544a\u521b\u610f\u6a21\u677f\u3001\u514d\u8d39\u7684\u97f3\u4e50\u5e93\u7b49\uff0c\u4e3a\u5e7f\u544a\u4e3b\u63d0\u4f9b\u4fbf\u6377\u7684\u5e7f\u544a\u521b\u5efa\u65b9\u5f0f\uff0c\u8fd8\u53ef\u4ee5\u5bf9\u5e7f\u544a\u6587\u6848\u8fdb\u884c\u4f18\u5316\u7b49\u7b49\uff0c\u63d0\u4f9b\u5e7f\u544a\u6295\u653e\u7684\u6548\u7387\u3002<\/p>\n TikTok\u5e7f\u544a\u5982\u4f55\u4f18\u5316?<\/strong><\/p>\n 1. \u76ee\u6807\u53d7\u4f17\uff1a\u901a\u8fc7TikTok\uff0c\u4f60\u53ef\u4ee5\u7cbe\u51c6\u5730\u627e\u5230\u5e7f\u544a\u7684\u53d7\u4f17\u7fa4\u4f53\u3002\u8fd9\u4e9b\u53d7\u4f17\u53ef\u4ee5\u9488\u5bf9\u591a\u4e2a\u7ef4\u5ea6\uff0c\u5305\u62ec\u6027\u522b\u3001\u5e74\u9f84\u3001\u5174\u8da3\u3001\u5730\u7406\u4f4d\u7f6e\u7b49\u3002\u5982\u679c\u8bf4\u624b\u52a8\u5b9a\u4f4d\u76ee\u6807\u53d7\u4f17\u5bf9\u4f60\u6765\u8bf4\u5f88\u56f0\u96be\uff0c\u5e76\u4e14\u9700\u8981\u82b1\u8d39\u65f6\u95f4\u8fdb\u884c\u6d4b\u8bd5\uff0c\u4f60\u53ef\u4ee5\u5c1d\u8bd5\u5438\u5f15\u5e7f\u6cdb\u7684\u53d7\u4f17\u5e76\u8ba9TikTok\u7684\u667a\u80fd\u7cfb\u7edf\u627e\u5230\u5bf9\u4f60\u7684\u4ea7\u54c1\u611f\u5174\u8da3\u7684\u53d7\u4f17\u3002<\/p>\n \u4f18\u5316\u5b9a\u4f4d\u7684\u53e6\u4e00\u79cd\u65b9\u6cd5\u662f\u4e3a\u4f60\u7684\u9ad8\u4ef7\u503c\u5ba2\u6237\u521b\u5efa\u7c7b\u4f3c\u53d7\u4f17\u3002\u8fd9\u610f\u5473\u7740TikTok\u5c06\u67e5\u627e\u4e0e\u4f60\u7684\u5f53\u524d\u5ba2\u6237\u5177\u6709\u76f8\u4f3c\u60c5\u51b5\u7684\u53d7\u4f17\uff0c\u4ece\u800c\u589e\u52a0\u4e86\u53d7\u4f17\u4e0e\u4f60\u7684\u5e7f\u544a\u4e92\u52a8\u6216\u8f6c\u5316\u7684\u673a\u4f1a\u3002<\/p>\n 2. \u5e10\u6237\u7ed3\u6784\uff1a\u6709\u65f6\uff0c\u5728\u4e3a\u4e00\u4e2a\u5e7f\u544a\u7cfb\u5217\u5b9a\u4f4d\u591a\u4e2a\u53d7\u4f17\u7fa4\u4f53\u65f6\uff0c\u5f88\u5bb9\u6613\u6700\u7ec8\u4f7f\u7528\u91cd\u53e0\u7684\u76ee\u6807\u53d7\u4f17\u7fa4\u4f53\u6761\u4ef6\u3002\u8fd9\u610f\u5473\u7740\u4f60\u53ef\u80fd\u4f1a\u5411\u4e0e\u4f60\u7684\u5e7f\u544a\u7cfb\u5217\u65e0\u5173\u6216\u4e0d\u611f\u5174\u8da3\u7684\u89c2\u4f17\u591a\u6b21\u5c55\u793a\u5e7f\u544a\u3002\u56e0\u6b64\u4f60\u9700\u8981\u5408\u5e76\u90a3\u4e9b\u5f7c\u6b64\u91cd\u53e0\u4e14\u4ef7\u503c\u76f8\u4f3c\u7684\u53d7\u4f17\u3002<\/p>\n 3. \u4f18\u5316\u4e8b\u4ef6\uff1a\u54c1\u724c\u5e7f\u544a\u4e3b\u5e94\u6839\u636e\u5e7f\u544a\u76ee\u6807\u4f18\u5316\u5176\u5e7f\u544a\u7cfb\u5217\u7684\u8986\u76d6\u7387\u6216\u89c6\u9891\u89c2\u770b\u6b21\u6570\uff0c\u800c\u6548\u679c\u5e7f\u544a\u4e3b\u5219\u5e94\u8c03\u6574\u5176\u7b56\u7565\u4f7f\u6bcf\u5468\u81f3\u5c11\u5e26\u676550\u6b21\u8f6c\u5316\u3002\u4e00\u65e6\u8fbe\u5230\u4e86\u8fd9\u4e2a\u91cc\u7a0b\u7891\uff0c\u5c31\u53ef\u4ee5\u91cd\u65b0\u8bc4\u4f30\u5e76\u5236\u5b9a\u66f4\u9ad8\u76ee\u6807\uff0c\u53ef\u4ee5\u501f\u52a9Tikadpro\u6765\u6267\u884c\uff0c\u5b83\u80fd\u591f\u5236\u5b9a\u4e0d\u540c\u7684\u5e7f\u544a\u7b56\u7565\uff0c\u5bf9\u4e0d\u540c\u7684\u5e7f\u544a\u4e3b\u4e0d\u540c\u7684\u5e7f\u544a\u8fd0\u884c\u4e0d\u540c\u7684\u76d1\u63a7\u7b56\u7565\uff0c\u5e2e\u52a9\u4f60\u7684\u76ef\u76d8\u7b56\u7565\u66f4\u52a0\u8d34\u5408\u4f60\u7684\u60f3\u6cd5\u3002<\/p>\n 4. 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\u901a\u8fc7Tikadpro\u80fd\u591f\u53ca\u65f6\u4e14\u6709\u6548\u7684\u5bf9\u5e7f\u544a\u8fdb\u884c\u9884\u7b97\u589e\u52a0\uff0c\u5e7f\u544a\u6682\u505c\uff0c\u5e7f\u544a\u590d\u5236\u7b49\u884c\u4e3a\uff0c\u8ba9\u597d\u7684\u5e7f\u544a\u4fdd\u6301\u72b6\u6001\uff0c\u8ba9\u4e0d\u597d\u7684\u5e7f\u544a\u53ca\u65f6\u6b62\u635f\u3002<\/p>\n tiktok\u5e7f\u544a\u6295\u653e\u8d77\u91cf\u8981\u6ce8\u610f\u4ec0\u4e48<\/strong><\/p>\n 1.\u5f53\u6211\u4eec\u7684TikTok\u5e7f\u544a\u5728\u65e5\u672c\u5730\u533a\u6295\u653e\u65f6\uff0c\u5e7f\u544a\u89c6\u9891\u5185\u5bb9\u5fc5\u987b\u9075\u5b88\u65e5\u672c\u7248\u6743\u6cd5\uff0c\u65e5\u672c\u5baa\u6cd5\uff0c\u5404\u79cd\u5e7f\u544a\u89c4\u5b9a\u7b49\u5404\u79cd\u5728\u65e5\u672c\u9002\u7528\u7684\u6cd5\u5f8b\u53ca\u89c4\u5b9a\u3002\u5982\u679c\u5e7f\u544a\u662f\u9488\u5bf9\u5370\u5ea6\u3001\u53f0\u6e7e\u7b49\u5730\u533a\u7684\u5e7f\u544a\u6295\u653e\u4e5f\u9700\u8981\u9075\u5b88\u5f53\u5730\u7684\u6cd5\u5f8b\u89c4\u5b9a\u3002\u5e76\u4e14\u6211\u4eec\u7684\u5e7f\u544a\u6295\u653e\u65f6\u8fd8\u5e94\u8be5\u9075\u5b88\u672c\u516c\u53f8(\u8fd9\u91cc\u7684\u672c\u516c\u53f8\u662f\u6307\u5b57\u8282\u8df3\u52a8)\u5236\u5b9a\u7684\u5e7f\u544a\u6295\u653e\u653f\u7b56\u3002<\/p>\n 2.TikTok\u5e7f\u544a\u89c6\u9891\u5185\u5bb9\u4e0d\u5f97\u4f7f\u7528\u8bef\u5bfc\u6d88\u8d39\u8005\u7684\u4fe1\u606f\uff0c\u4e0d\u5f97\u4f7f\u7528\u4e0d\u5b9e\u8868\u8fbe\u3002\u5e7f\u544a\u7684\u5ba3\u4f20\u5185\u5bb9\u6216\u94fe\u63a5\u7684\u8bb0\u8f7d\u90fd\u5fc5\u987b\u662f\u6709\u6839\u636e\uff0c\u5e76\u4e14\u6b63\u786e\u7684\u89c6\u9891\u5185\u5bb9;<\/p>\n 3.TikTok\u5f88\u91cd\u89c6\u7528\u6237\u4f53\u9a8c\uff0c\u6240\u4ee5\u6211\u4eec\u5e7f\u544a\u89c6\u9891\u5185\u5bb9\u5c31\u9700\u8981\u5f88\u91cd\u89c6\u7528\u6237\u7684\u5e7f\u544a\u4f53\u9a8c\uff0c\u6211\u4eec\u5728\u5e7f\u544a\u6295\u653e\u4e2d\uff0c\u8fd8\u9700\u8981\u4fdd\u8bc1\u5e7f\u544a\/\u94fe\u63a5\u662f\u5426\u7b26\u5408\u6b63\u786e\u7684\u4ef7\u503c\u89c2\uff0c\u5e76\u4e14\u8fd8\u9700\u8981\u5bf9TikTok\u5e7f\u544a\u7684\u63a8\u5e7f\u4ea7\u54c1\u8c03\u6027\u8fdb\u884c\u5ba1\u67e5!<\/p>\n 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