{"id":90153,"date":"2024-07-16T11:03:36","date_gmt":"2024-07-16T03:03:36","guid":{"rendered":"https:\/\/www.073980.com\/?p=90153"},"modified":"2024-07-16T11:03:38","modified_gmt":"2024-07-16T03:03:38","slug":"tiktok%e5%b9%bf%e5%91%8a%e7%b1%bb%e5%9e%8b%e6%9c%89%e5%93%aa%e4%ba%9b%ef%bc%9f%e4%ba%86%e8%a7%a3%e8%bf%99%e4%ba%9b%e7%b1%bb%e5%9e%8b%ef%bc%8c%e8%bd%bb%e6%9d%be%e6%8f%90%e5%8d%87%e5%93%81%e7%89%8c","status":"publish","type":"post","link":"https:\/\/www.073980.com\/90153.htm","title":{"rendered":"tiktok\u5e7f\u544a\u7c7b\u578b\u6709\u54ea\u4e9b\uff1f\u4e86\u89e3\u8fd9\u4e9b\u7c7b\u578b\uff0c\u8f7b\u677e\u63d0\u5347\u54c1\u724c\u66dd\u5149"},"content":{"rendered":"\n<p>\u5728\u5f53\u4eca\u7684\u6570\u5b57\u8425\u9500\u65f6\u4ee3\uff0cTikTok\u4f5c\u4e3a\u65b0\u5174\u7684\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\uff0c\u51ed\u501f\u5176\u72ec\u7279\u7684\u77ed\u89c6\u9891\u5f62\u5f0f\u548c\u5e9e\u5927\u7684\u7528\u6237\u7fa4\u4f53\uff0c\u6210\u4e3a\u4e86\u54c1\u724c\u63d0\u5347\u66dd\u5149\u5ea6\u548c\u4e92\u52a8\u6027\u7684\u91cd\u8981\u6e20\u9053\u3002\u7136\u800c\uff0c\u8981\u5728TikTok\u4e0a\u53d6\u5f97\u826f\u597d\u7684\u5e7f\u544a\u6548\u679c\uff0c\u4e86\u89e3\u5e76\u9009\u62e9\u5408\u9002\u7684\u5e7f\u544a\u7c7b\u578b\u81f3\u5173\u91cd\u8981\u3002\u672c\u6587\u5c06\u8be6\u7ec6\u4ecb\u7ecdTikTok\u7684\u51e0\u79cd\u4e3b\u8981\u5e7f\u544a\u7c7b\u578b\uff0c\u5e76\u63a2\u8ba8\u5982\u4f55\u901a\u8fc7\u5b83\u4eec\u8f7b\u677e\u63d0\u5347\u54c1\u724c\u66dd\u5149\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"417\" src=\"https:\/\/img.073980.com\/uploads\/2024\/07\/20240716030148621.png\" alt=\"\" class=\"wp-image-90154\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok\u5e7f\u544a\u7c7b\u578b\u6709\u54ea\u4e9b<\/h2>\n\n\n\n<p><strong>1. \u4fe1\u606f\u6d41\u5e7f\u544a(In-Feed Ads)<\/strong><\/p>\n\n\n\n<p>\u4fe1\u606f\u6d41\u5e7f\u544a\u662fTikTok\u4e0a\u6700\u5e38\u89c1\u4e14\u6700\u81ea\u7136\u7684\u5e7f\u544a\u5f62\u5f0f\u4e4b\u4e00\u3002\u5b83\u4eec\u4ee5\u89c6\u9891\u7684\u5f62\u5f0f\u51fa\u73b0\u5728\u7528\u6237\u7684\u201c\u4e3a\u4f60\u63a8\u8350\u201d\u5217\u8868\u4e2d\uff0c\u4e0e\u5176\u4ed6\u7528\u6237\u751f\u6210\u7684\u5185\u5bb9\u65e0\u7f1d\u8854\u63a5\u3002\u8fd9\u7c7b\u5e7f\u544a\u7684\u65f6\u957f\u53ef\u8fbe60\u79d2(\u4f46\u6700\u4f73\u6301\u7eed\u65f6\u95f4\u4ec5\u4e3a15\u79d2)\uff0c\u652f\u6301\u5168\u5c4f\u64ad\u653e\uff0c\u5e76\u5305\u542b\u753b\u9762\u4e0e\u97f3\u9891\u3002\u4fe1\u606f\u6d41\u5e7f\u544a\u9002\u5408\u5e0c\u671b\u83b7\u5f97\u9ad8\u66dd\u5149\u91cf\u5e76\u5f15\u5bfc\u7528\u6237\u91c7\u53d6\u884c\u52a8\u7684\u5e7f\u544a\u4e3b\u3002\u901a\u8fc7Call To Action(CTA)\u6309\u94ae\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u5f15\u5bfc\u7528\u6237\u8df3\u8f6c\u5230\u7f51\u7ad9\u3001\u5e94\u7528\u4e0b\u8f7d\u9875\u9762\u6216\u4e3b\u9898\u6311\u6218\u9875\u9762\u3002\u7531\u4e8e\u5176\u539f\u751f\u6027\u548c\u7075\u6d3b\u6027\uff0c\u4fe1\u606f\u6d41\u5e7f\u544a\u9002\u7528\u4e8e\u5404\u79cd\u89c4\u6a21\u7684\u4f01\u4e1a\uff0c\u4e14\u6295\u653e\u6210\u672c\u76f8\u5bf9\u8f83\u4f4e\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"686\" height=\"411\" src=\"https:\/\/img.073980.com\/uploads\/2024\/07\/20240716030219788.png\" alt=\"\" class=\"wp-image-90156\"\/><\/figure>\n\n\n\n<p><strong>2. \u5f00\u5c4f\u5e7f\u544a(Takeover Ads)<\/strong><\/p>\n\n\n\n<p>\u5f00\u5c4f\u5e7f\u544a\u662f\u7528\u6237\u9996\u6b21\u6253\u5f00TikTok\u65f6\u5c55\u73b0\u7684\u5168\u5c4f\u5e7f\u544a\uff0c\u53ef\u4ee5\u662f\u9759\u6001\u56fe\u7247\u3001GIF\u6216\u77ed\u89c6\u9891\uff0c\u65f6\u957f\u901a\u5e38\u4e3a3\u52305\u79d2\u3002\u8fd9\u79cd\u5e7f\u544a\u5f62\u5f0f\u6781\u5177\u89c6\u89c9\u51b2\u51fb\u529b\uff0c\u80fd\u591f\u77ac\u95f4\u5438\u5f15\u7528\u6237\u7684\u6ce8\u610f\u529b\u3002\u7531\u4e8e\u5176\u9ad8\u66dd\u5149\u7387\u548c\u5f3a\u8986\u76d6\u7387\uff0c\u5f00\u5c4f\u5e7f\u544a\u9002\u5408\u9884\u7b97\u5145\u8db3\u3001\u5e0c\u671b\u5feb\u901f\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u7684\u5e7f\u544a\u4e3b\u3002\u7136\u800c\uff0c\u7531\u4e8e\u6bcf\u5929\u4ec5\u5141\u8bb8\u4e00\u540d\u5e7f\u544a\u4e3b\u6295\u653e\uff0c\u4e14\u8d39\u7528\u9ad8\u6602\uff0c\u8fd9\u79cd\u5e7f\u544a\u5f62\u5f0f\u66f4\u9002\u5408\u5927\u578b\u54c1\u724c\u6216\u91cd\u8981\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p><strong>3. 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loading=\"lazy\" decoding=\"async\" width=\"685\" height=\"504\" src=\"https:\/\/img.073980.com\/uploads\/2024\/07\/20240716030207572.png\" alt=\"\" class=\"wp-image-90155\"\/><\/figure>\n\n\n\n<p><strong>4. \u54c1\u724c\u6311\u6218\u8d5b(Branded Hashtag Challenge)<\/strong><\/p>\n\n\n\n<p>\u54c1\u724c\u6311\u6218\u8d5b\u662fTikTok\u4e0a\u6700\u53d7\u6b22\u8fce\u7684\u5e7f\u544a\u5f62\u5f0f\u4e4b\u4e00\u3002\u5e7f\u544a\u4e3b\u901a\u8fc7\u53d1\u8d77\u7279\u5b9a\u7684\u6311\u6218\u4e3b\u9898\uff0c\u9f13\u52b1\u7528\u6237\u521b\u4f5c\u5e76\u5206\u4eab\u76f8\u5173\u89c6\u9891\u5185\u5bb9\uff0c\u4f7f\u7528\u7279\u5b9a\u7684\u54c1\u724c\u6807\u7b7e(Hashtag)\u3002\u8fd9\u79cd\u65b9\u5f0f\u80fd\u591f\u6fc0\u53d1\u7528\u6237\u7684\u53c2\u4e0e\u70ed\u60c5\uff0c\u5b9e\u73b0\u75c5\u6bd2\u5f0f\u4f20\u64ad\uff0c\u8fc5\u901f\u63d0\u5347\u54c1\u724c\u66dd\u5149\u5ea6\u548c\u7528\u6237\u53c2\u4e0e\u5ea6\u3002\u54c1\u724c\u6311\u6218\u8d5b\u901a\u5e38\u5177\u6709\u8f83\u957f\u7684\u66dd\u5149\u5468\u671f\uff0c\u9002\u5408\u5e0c\u671b\u6301\u7eed\u5438\u5f15\u7528\u6237\u5173\u6ce8\u5e76\u589e\u5f3a\u54c1\u724c\u8ba4\u77e5\u5ea6\u7684\u5e7f\u544a\u4e3b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"686\" height=\"414\" src=\"https:\/\/img.073980.com\/uploads\/2024\/07\/20240716030235179.png\" alt=\"\" class=\"wp-image-90157\"\/><\/figure>\n\n\n\n<p><strong>5. \u54c1\u724c\u6548\u679c\u5e7f\u544a(Branded Effect Ads)<\/strong><\/p>\n\n\n\n<p>\u54c1\u724c\u6548\u679c\u5e7f\u544a\u5141\u8bb8\u5e7f\u544a\u4e3b\u8bbe\u8ba1\u5e76\u53d1\u5e03\u72ec\u7279\u7684AR\u6ee4\u955c\u3001\u8d34\u7eb8\u7b49\u7279\u6548\u529f\u80fd\uff0c\u4f9b\u7528\u6237\u5728\u521b\u4f5c\u89c6\u9891\u65f6\u4f7f\u7528\u3002\u8fd9\u79cd\u5e7f\u544a\u5f62\u5f0f\u901a\u8fc7\u8f6f\u690d\u5165\u7684\u65b9\u5f0f\uff0c\u8ba9\u7528\u6237\u5728\u65e0\u5f62\u4e2d\u4e3a\u54c1\u724c\u505a\u5ba3\u4f20\u3002\u7531\u4e8e\u5176\u6295\u653e\u6210\u672c\u76f8\u5bf9\u8f83\u4f4e\u4e14\u6548\u679c\u6301\u4e45(\u4e00\u822c\u6301\u7eed10\u5929)\uff0c\u54c1\u724c\u6548\u679c\u5e7f\u544a\u9002\u5408\u65b0\u624b\u5356\u5bb6\u6216\u9884\u7b97\u6709\u9650\u7684\u5e7f\u544a\u4e3b\u3002\u6b64\u5916\uff0c\u901a\u8fc7\u4e0e\u70ed\u95e8\u8bdd\u9898\u6216\u6311\u6218\u76f8\u7ed3\u5408\uff0c\u54c1\u724c\u6548\u679c\u5e7f\u544a\u8fd8\u80fd\u8fdb\u4e00\u6b65\u63d0\u5347\u66dd\u5149\u6548\u679c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"688\" height=\"530\" src=\"https:\/\/img.073980.com\/uploads\/2024\/07\/20240716030254801.png\" alt=\"\" class=\"wp-image-90158\"\/><\/figure>\n\n\n\n<p><strong>6. \u4f01\u4e1a\u53f7(Business 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