{"id":96897,"date":"2024-10-22T10:09:44","date_gmt":"2024-10-22T02:09:44","guid":{"rendered":"https:\/\/www.073980.com\/?p=96897"},"modified":"2024-10-22T10:09:45","modified_gmt":"2024-10-22T02:09:45","slug":"tiktok%e6%9c%89%e5%87%a0%e7%a7%8d%e5%b9%bf%e5%91%8a%e7%b1%bb%e5%9e%8b%ef%bc%9f%e5%a6%82%e4%bd%95%e6%8a%95%e6%94%be","status":"publish","type":"post","link":"https:\/\/www.073980.com\/96897.htm","title":{"rendered":"tiktok\u6709\u51e0\u79cd\u5e7f\u544a\u7c7b\u578b\uff1f\u5982\u4f55\u6295\u653e"},"content":{"rendered":"\n<p>TikTok\uff0c\u8fd9\u4e2a\u5145\u6ee1\u6d3b\u529b\u548c\u521b\u610f\u7684\u77ed\u89c6\u9891\u5e73\u53f0\uff0c\u4e0d\u4ec5\u5438\u5f15\u4e86\u5168\u7403\u6570\u4ebf\u7528\u6237\uff0c\u4e5f\u6210\u4e3a\u4e86\u4f17\u591a\u54c1\u724c\u7ade\u76f8\u6295\u653e\u5e7f\u544a\u7684\u70ed\u95e8\u9009\u62e9\u3002\u5728\u8fd9\u4e2a\u5e73\u53f0\u4e0a\uff0c\u5e7f\u544a\u5f62\u5f0f\u591a\u79cd\u591a\u6837\uff0c\u6bcf\u4e00\u79cd\u90fd\u6709\u5176\u72ec\u7279\u7684\u4f18\u52bf\u548c\u9002\u7528\u573a\u666f\u3002\u4eca\u5929\uff0c\u6211\u4eec\u5c31\u6765\u804a\u804aTikTok\u4e0a\u51e0\u79cd\u5e38\u89c1\u7684\u5e7f\u544a\u7c7b\u578b\uff0c\u4ee5\u53ca\u5982\u4f55\u8fdb\u884c\u6295\u653e\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"675\" height=\"400\" src=\"https:\/\/img.073980.com\/uploads\/2024\/10\/20241022020522595.png\" alt=\"\" class=\"wp-image-96898\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok\u6709\u51e0\u79cd\u5e7f\u544a\u7c7b\u578b<\/h2>\n\n\n\n<p><strong>\u4fe1\u606f\u6d41\u5e7f\u544a(In-feed Ads)<\/strong><\/p>\n\n\n\n<p>\u4fe1\u606f\u6d41\u5e7f\u544a\u662fTikTok\u4e0a\u6700\u5e38\u89c1\u7684\u5e7f\u544a\u5f62\u5f0f\u4e4b\u4e00\uff0c\u5b83\u4eec\u4f1a\u51fa\u73b0\u5728\u7528\u6237\u6d4f\u89c8\u89c6\u9891\u7684\u201c\u4e3a\u4f60\u63a8\u8350(For You)\u201d\u5217\u8868\u4e2d\u3002\u8fd9\u4e9b\u5e7f\u544a\u770b\u8d77\u6765\u548c\u666e\u901a\u7528\u6237\u53d1\u5e03\u7684\u89c6\u9891\u6ca1\u4ec0\u4e48\u533a\u522b\uff0c\u6709\u5168\u5c4f\u9875\u9762\uff0c\u652f\u6301\u753b\u9762\u548c\u97f3\u9891\uff0c\u6700\u957f\u53ef\u8fbe60\u79d2(\u4f46\u6570\u636e\u663e\u793a\uff0c\u6700\u4f73\u6301\u7eed\u65f6\u95f4\u4ec5\u4e3a15\u79d2)\u3002\u4fe1\u606f\u6d41\u5e7f\u544a\u9002\u5408\u60f3\u8981\u83b7\u5f97\u9ad8\u66dd\u5149\u91cf\u5e76\u547c\u5401\u7528\u6237\u91c7\u53d6\u884c\u52a8\u7684\u5e7f\u544a\u4e3b\uff0c\u6bd4\u5982\u5f15\u5bfc\u7528\u6237\u8bbf\u95ee\u7f51\u7ad9\u3001\u4e0b\u8f7d\u5e94\u7528\u6216\u53c2\u4e0e\u4e3b\u9898\u6311\u6218\u3002<\/p>\n\n\n\n<p><strong>\u5f00\u5c4f\u5e7f\u544a(Splash Ads)<\/strong><\/p>\n\n\n\n<p>\u5f00\u5c4f\u5e7f\u544a\u662f\u7528\u6237\u9996\u6b21\u6253\u5f00TikTok\u65f6\u663e\u793a\u7684\u5168\u5c4f\u5e7f\u544a\uff0c\u53ef\u4ee5\u662f3\u79d2\u7684\u9759\u6001\u56fe\u7247\uff0c\u4e5f\u53ef\u4ee5\u662f3\u52305\u79d2\u7684\u52a8\u56fe\u6216\u89c6\u9891\u3002\u7531\u4e8e\u5176\u9ad8\u66dd\u5149\u7387\u548c\u5f3a\u8986\u76d6\u7387\uff0c\u5f00\u5c4f\u5e7f\u544a\u6bcf\u5929\u4ec5\u5141\u8bb8\u4e00\u540d\u5e7f\u544a\u5ba2\u6237\u8fdb\u884c\u6295\u653e\uff0c\u8d39\u7528\u4e5f\u76f8\u5bf9\u8f83\u9ad8\u3002\u8fd9\u79cd\u5e7f\u544a\u7c7b\u578b\u9002\u5408\u4f53\u91cf\u8f83\u5927\u3001\u5177\u6709\u76f8\u5f53\u5e7f\u544a\u9884\u7b97\u7684\u54c1\u724c\u8fdb\u884c\u6295\u653e\uff0c\u5c24\u5176\u9002\u5408\u7528\u4e8e\u5ba3\u4f20\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p><strong>\u8d85\u7ea7\u9996\u4f4d\u5e7f\u544a(Topview 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loading=\"lazy\" decoding=\"async\" width=\"692\" height=\"496\" src=\"https:\/\/img.073980.com\/uploads\/2024\/10\/20241022020536715.png\" alt=\"\" class=\"wp-image-96899\"\/><\/figure>\n\n\n\n<p><strong>\u54c1\u724c\u6311\u6218\u8d5b(Branded Hashtag 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class=\"wp-image-96900\"\/><\/figure>\n\n\n\n<p><strong>\u4f01\u4e1a\u53f7(Business Account)<\/strong><\/p>\n\n\n\n<p>TikTok\u4f01\u4e1a\u53f7\u662f\u4e13\u4e3a\u54c1\u724c\u548c\u516c\u53f8\u8bbe\u8ba1\u7684\u5b98\u65b9\u8d26\u6237\uff0c\u9664\u4e86\u53ef\u4ee5\u4f18\u5316\u53d1\u5e03\u5185\u5bb9\u5916\uff0c\u8fd8\u62e5\u6709\u66f4\u591a\u7684\u8425\u9500\u9009\u62e9\uff0c\u5982\u4e0eTikTok\u7ea2\u4eba\u5408\u4f5c\u3001\u8fd0\u884c\u4ed8\u8d39\u5e7f\u544a\u3001\u5b9e\u65f6\u8ddf\u8e2a\u5e7f\u544a\u6548\u679c\u7b49\u3002\u4f01\u4e1a\u53f7\u8fd8\u80fd\u5c06\u6d88\u8d39\u8005\u5bfc\u6d41\u81f3\u54c1\u724c\u5b98\u7f51\uff0c\u662f\u54c1\u724c\u63d0\u5347\u5f71\u54cd\u529b\u548c\u8f6c\u5316\u7387\u7684\u91cd\u8981\u5de5\u5177\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok\u5e7f\u544a\u6295\u653e\u6d41\u7a0b<\/h2>\n\n\n\n<p><strong>\u521b\u5efa\u5e7f\u544a\u8d26\u6237<\/strong><\/p>\n\n\n\n<p>\u9996\u5148\uff0c\u4f60\u9700\u8981\u8bbf\u95eeTikTok Ads\u4e3b\u9875\uff0c\u8fdb\u5165\u201cCreate an Ad\u201d\u9875\u9762\uff0c\u6309\u8981\u6c42\u586b\u5199\u8868\u683c\u8fdb\u884c\u6ce8\u518c\u3002\u4e00\u822c48\u5c0f\u65f6\u5185\u5c31\u80fd\u6ce8\u518c\u6210\u529f\u3002<\/p>\n\n\n\n<p><strong>\u8bbe\u5b9a\u5e7f\u544a\u76ee\u6807<\/strong><\/p>\n\n\n\n<p>\u5728TikTok Ads\u4e2d\u4f9d\u6b21\u70b9\u51fbCampaign\u2192Create\uff0c\u8bbe\u5b9a\u5e7f\u544a\u76ee\u6807\uff0c\u5982\u6d41\u91cf\u3001\u8f6c\u5316\u6216app\u4e0b\u8f7d\u91cf\u3002<\/p>\n\n\n\n<p><strong>\u8bbe\u7f6e\u5e7f\u544a\u9884\u7b97<\/strong><\/p>\n\n\n\n<p>\u5236\u5b9a\u4e00\u5929\u81f3\u5c1150\u7f8e\u5143\u7684\u5e7f\u544a\u9884\u7b97\uff0c\u6216\u8bbe\u5b9a\u5e7f\u544a\u7cfb\u5217\u7ea7\u522b\u7684\u603b\u9884\u7b97\u3002<\/p>\n\n\n\n<p><strong>\u9009\u62e9\u6295\u653e\u4f4d\u7f6e\u548c\u8f93\u5165\u5e7f\u544a\u5185\u5bb9<\/strong><\/p>\n\n\n\n<p>\u9009\u62e9\u6295\u653e\u4f4d\u7f6e\uff0c\u5305\u62ecTikTok\u5e73\u53f0\u53ca\u5176\u65d7\u4e0b\u7684\u5176\u4ed6\u5e94\u7528\u3002\u8f93\u5165\u5e7f\u544a\u5185\u5bb9\u7684\u8be6\u7ec6\u4fe1\u606f\uff0c\u5982URL\u3001\u663e\u793a\u6807\u9898\u3001\u56fe\u50cf\u7d20\u6750\u548c\u7c7b\u522b\u3002<\/p>\n\n\n\n<p><strong>\u8bbe\u7f6e\u76ee\u6807\u53d7\u4f17<\/strong><\/p>\n\n\n\n<p>\u4f7f\u7528\u201cTargeting\u201d\u8bbe\u7f6e\u76ee\u6807\u53d7\u4f17\u7684\u4f4d\u7f6e\u3001\u5e74\u9f84\u3001\u6027\u522b\u3001\u8bed\u8a00\u3001\u5174\u8da3\u3001\u8bbe\u5907\u7b49\u53c2\u6570\uff0c\u4ee5\u5438\u5f15\u5408\u9002\u7684\u5e7f\u544a\u53d7\u4f17\u3002<\/p>\n\n\n\n<figure 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