CPM\uff0c\u5168\u79f0Cost Per Mille\uff0c\u610f\u4e3a\u6bcf\u5343\u4eba\u6210\u672c\uff0c\u662f\u4e00\u79cd\u5e7f\u544a\u8ba1\u8d39\u65b9\u5f0f\u3002<\/strong>\u5b83\u8861\u91cf\u7684\u662f\u5e7f\u544a\u5728\u7279\u5b9a\u5a92\u4f53\u4e0a\u6bcf\u5c55\u793a\u4e00\u5343\u6b21\u6240\u9700\u652f\u4ed8\u7684\u8d39\u7528\u3002\u8fd9\u91cc\u7684\u201c\u5c55\u793a\u201d\u662f\u6307\u5e7f\u544a\u5728\u7f51\u9875\u3001\u5e94\u7528\u6216\u5176\u4ed6\u5a92\u4f53\u5e73\u53f0\u4e0a\u5bf9\u7528\u6237\u8fdb\u884c\u5448\u73b0\u7684\u8fc7\u7a0b\u3002CPM\u7684\u8ba1\u7b97\u516c\u5f0f\u4e3a\uff1aCPM = \u5e7f\u544a\u8d39\u7528 \/ \u5c55\u793a\u6b21\u6570 \u00d7 1000\u3002<\/p>\n\n\n\nCPM\u5728\u6570\u5b57\u8425\u9500\u4e2d\u7684\u5e94\u7528<\/h2>\n\n\n\n
\u5728\u6570\u5b57\u8425\u9500\u9886\u57df\uff0cCPM\u662f\u4e00\u79cd\u5e38\u89c1\u7684\u5e7f\u544a\u8ba1\u8d39\u6a21\u5f0f\u3002\u5e7f\u544a\u4e3b\u901a\u8fc7\u652f\u4ed8\u4e00\u5b9a\u7684\u8d39\u7528\uff0c\u4f7f\u5f97\u4ed6\u4eec\u7684\u5e7f\u544a\u80fd\u591f\u5728\u7279\u5b9a\u7684\u7f51\u7ad9\u3001\u5e94\u7528\u6216\u5176\u4ed6\u5a92\u4f53\u5e73\u53f0\u4e0a\u5c55\u793a\u7ed9\u5927\u91cf\u7528\u6237\u3002\u8fd9\u79cd\u6a21\u5f0f\u7279\u522b\u9002\u5408\u90a3\u4e9b\u5e0c\u671b\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u4f20\u64ad\u54c1\u724c\u5f62\u8c61\u6216\u8fdb\u884c\u5e7f\u6cdb\u5e02\u573a\u8986\u76d6\u7684\u5e7f\u544a\u4e3b\u3002<\/p>\n\n\n\n
\u4f8b\u5982\uff0c\u4e00\u4e2a\u5e7f\u544a\u4e3b\u9009\u62e9CPM\u8ba1\u8d39\u65b9\u5f0f\uff0c\u5e76\u652f\u4ed8\u4e86\u4e00\u5b9a\u7684\u8d39\u7528\uff0c\u4f7f\u5f97\u4ed6\u4eec\u7684\u5e7f\u544a\u80fd\u591f\u5728\u67d0\u4e2a\u70ed\u95e8\u7f51\u7ad9\u4e0a\u5c55\u793a1000\u6b21\u3002\u5982\u679c\u6bcf\u6b21\u5c55\u793a\u7684\u6210\u672c\u662f30\u5143\uff0c\u90a3\u4e48\u5e7f\u544a\u4e3b\u5c31\u9700\u8981\u4e3a\u8fd91000\u6b21\u5c55\u793a\u652f\u4ed830000\u5143\u3002\u8fd9\u79cd\u8ba1\u8d39\u6a21\u5f0f\u4f7f\u5f97\u5e7f\u544a\u4e3b\u80fd\u591f\u66f4\u7075\u6d3b\u5730\u63a7\u5236\u5e7f\u544a\u9884\u7b97\uff0c\u540c\u65f6\u4e5f\u4e3a\u5e7f\u544a\u53d1\u5e03\u5546\u63d0\u4f9b\u4e86\u4e00\u79cd\u7a33\u5b9a\u7684\u6536\u5165\u6765\u6e90\u3002<\/p>\n\n\n\n
CPM\u4e0e\u5176\u4ed6\u8ba1\u8d39\u6a21\u5f0f\u7684\u6bd4\u8f83<\/h2>\n\n\n\n
\u5728\u6570\u5b57\u8425\u9500\u9886\u57df\uff0c\u9664\u4e86CPM\u4e4b\u5916\uff0c\u8fd8\u6709CPC(Cost Per Click\uff0c\u6bcf\u70b9\u51fb\u6210\u672c)\u548cCPA(Cost Per Action\uff0c\u6bcf\u884c\u52a8\u6210\u672c)\u7b49\u8ba1\u8d39\u6a21\u5f0f\u3002CPC\u6a21\u5f0f\u662f\u6307\u5e7f\u544a\u4e3b\u4ec5\u5728\u7528\u6237\u70b9\u51fb\u5e7f\u544a\u65f6\u652f\u4ed8\u8d39\u7528\uff0c\u8fd9\u79cd\u6a21\u5f0f\u9002\u5408\u90a3\u4e9b\u5e0c\u671b\u76f4\u63a5\u5f15\u5bfc\u7528\u6237\u8fdb\u884c\u67d0\u79cd\u884c\u4e3a(\u5982\u8d2d\u4e70\u4ea7\u54c1\u3001\u4e0b\u8f7d\u5e94\u7528\u7b49)\u7684\u5e7f\u544a\u4e3b\u3002CPA\u6a21\u5f0f\u5219\u662f\u6307\u5e7f\u544a\u4e3b\u6309\u7167\u7528\u6237\u5b8c\u6210\u7279\u5b9a\u884c\u4e3a(\u5982\u586b\u5199\u95ee\u5377\u3001\u8d2d\u4e70\u4ea7\u54c1\u7b49)\u7684\u6570\u91cf\u6765\u652f\u4ed8\u8d39\u7528\uff0c\u8fd9\u79cd\u6a21\u5f0f\u66f4\u5f3a\u8c03\u5e7f\u544a\u7684\u5b9e\u9645\u6548\u679c\u3002<\/p>\n\n\n\n
\u76f8\u6bd4\u4e4b\u4e0b\uff0cCPM\u6a21\u5f0f\u66f4\u6ce8\u91cd\u5e7f\u544a\u7684\u66dd\u5149\u91cf\u548c\u8986\u76d6\u9762\u3002\u5b83\u4e0d\u9700\u8981\u7528\u6237\u8fdb\u884c\u4efb\u4f55\u4e92\u52a8\u884c\u4e3a\uff0c\u53ea\u9700\u8981\u5e7f\u544a\u5728\u7528\u6237\u7684\u5c4f\u5e55\u4e0a\u8fdb\u884c\u5c55\u793a\u5373\u53ef\u3002\u8fd9\u4f7f\u5f97CPM\u6a21\u5f0f\u5728\u54c1\u724c\u5ba3\u4f20\u3001\u5e02\u573a\u8986\u76d6\u7b49\u65b9\u9762\u5177\u6709\u72ec\u7279\u7684\u4f18\u52bf\u3002\u7136\u800c\uff0cCPM\u6a21\u5f0f\u4e5f\u5b58\u5728\u4e00\u5b9a\u7684\u5c40\u9650\u6027\u3002\u7531\u4e8e\u5b83\u4e0d\u4f9d\u8d56\u4e8e\u7528\u6237\u7684\u70b9\u51fb\u6216\u4e92\u52a8\u884c\u4e3a\uff0c\u56e0\u6b64\u5e7f\u544a\u4e3b\u5f88\u96be\u76f4\u63a5\u8861\u91cf\u5e7f\u544a\u7684\u5b9e\u9645\u6548\u679c\u3002\u6b64\u5916\uff0cCPM\u6a21\u5f0f\u4e0b\u7684\u5e7f\u544a\u8d39\u7528\u5f80\u5f80\u4e0e\u5c55\u793a\u6b21\u6570\u76f4\u63a5\u76f8\u5173\uff0c\u8fd9\u53ef\u80fd\u5bfc\u81f4\u5e7f\u544a\u4e3b\u5728\u8ffd\u6c42\u9ad8\u66dd\u5149\u91cf\u7684\u540c\u65f6\u5ffd\u89c6\u4e86\u5e7f\u544a\u7684\u8d28\u91cf\u548c\u7528\u6237\u4f53\u9a8c\u3002<\/p>\n\n\n\n
CPM\u5728\u6570\u5b57\u5e7f\u544a\u5e02\u573a\u4e2d\u7684\u73b0\u72b6<\/h2>\n\n\n\n
\u6839\u636e\u6700\u65b0\u7684\u6570\u5b57\u5e7f\u544a\u5e02\u573a\u62a5\u544a\uff0cCPM\u6a21\u5f0f\u5728\u5404\u5927\u6570\u5b57\u5e7f\u544a\u5e73\u53f0\u4e2d\u4ecd\u7136\u5360\u636e\u7740\u91cd\u8981\u7684\u5730\u4f4d\u3002\u4ee5YouTube\u4e3a\u4f8b\uff0c\u8be5\u5e73\u53f0\u57282024\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u7684\u5e7f\u544a\u652f\u51fa\u589e\u957f\u4e2d\uff0c\u867d\u7136\u9762\u4e34\u4e00\u5b9a\u7684\u6311\u6218\uff0c\u4f46\u5370\u8c61\u91cf\u7684\u6fc0\u589e\u4ecd\u7136\u652f\u6491\u4e86\u5bf9\u8be5\u5e73\u53f0\u7684\u6295\u8d44\u3002\u8fd9\u8868\u660e\uff0c\u5c3d\u7ba1\u5176\u4ed6\u8ba1\u8d39\u6a21\u5f0f(\u5982CPC\u3001CPA)\u5728\u6570\u5b57\u8425\u9500\u4e2d\u9010\u6e10\u5d2d\u9732\u5934\u89d2\uff0c\u4f46CPM\u6a21\u5f0f\u4ecd\u7136\u5177\u6709\u4e0d\u53ef\u66ff\u4ee3\u7684\u4f18\u52bf\u3002<\/p>\n\n\n\n
\u540c\u65f6\uff0c\u6211\u4eec\u4e5f\u6ce8\u610f\u5230\uff0cCPM\u6a21\u5f0f\u5728\u4e0d\u540c\u5a92\u4f53\u5e73\u53f0\u4e0a\u7684\u8868\u73b0\u4e5f\u5b58\u5728\u5dee\u5f02\u3002\u4f8b\u5982\uff0c\u5728\u793e\u4ea4\u5a92\u4f53\u65b9\u9762\uff0cMeta\u65d7\u4e0b\u7684Facebook\u548cInstagram\u7b49\u5e73\u53f0\u7684\u5e7f\u544aCPM\u51fa\u73b0\u4e86\u4e0d\u540c\u7a0b\u5ea6\u7684\u589e\u957f\u3002\u800c\u5728\u89c6\u9891\u548c\u5c55\u793a\u65b9\u9762\uff0cYouTube\u7684\u5e7f\u544a\u5370\u8c61\u589e\u957f\u63a8\u52a8\u4e86\u652f\u51fa\u4e0a\u5347\uff0c\u4f46CPM\u5374\u6709\u6240\u4e0b\u964d\u3002\u8fd9\u4e9b\u5dee\u5f02\u53cd\u6620\u4e86\u4e0d\u540c\u5a92\u4f53\u5e73\u53f0\u5728\u5e7f\u544a\u8ba1\u8d39\u6a21\u5f0f\u4e0a\u7684\u4e0d\u540c\u7b56\u7565\u548c\u7279\u70b9\u3002<\/p>\n\n\n\n
CPM\u4f5c\u4e3a\u4e00\u79cd\u91cd\u8981\u7684\u5e7f\u544a\u8ba1\u8d39\u6a21\u5f0f\uff0c\u5728\u6570\u5b57\u8425\u9500\u9886\u57df\u4e2d\u53d1\u6325\u7740\u4e0d\u53ef\u6216\u7f3a\u7684\u4f5c\u7528\u3002\u5b83\u4e0d\u4ec5\u80fd\u591f\u5e2e\u52a9\u5e7f\u544a\u4e3b\u5b9e\u73b0\u54c1\u724c\u5ba3\u4f20\u548c\u5e02\u573a\u8986\u76d6\u7684\u76ee\u6807\uff0c\u8fd8\u80fd\u591f\u4e3a\u5e7f\u544a\u53d1\u5e03\u5546\u63d0\u4f9b\u7a33\u5b9a\u7684\u6536\u5165\u6765\u6e90\u3002\u7136\u800c\uff0c\u968f\u7740\u6570\u5b57\u8425\u9500\u6280\u672f\u7684\u4e0d\u65ad\u53d1\u5c55\u548c\u5e02\u573a\u7ade\u4e89\u7684\u65e5\u76ca\u6fc0\u70c8\uff0cCPM\u6a21\u5f0f\u4e5f\u9700\u8981\u4e0d\u65ad\u521b\u65b0\u548c\u5b8c\u5584\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
\u5728\u6570\u5b57\u5e7f\u544a\u9886\u57df\uff0c\u5404\u79cd\u4e13\u4e1a\u672f\u8bed\u5c42\u51fa\u4e0d\u7a77\uff0cCPM\u4fbf\u662f\u5176\u4e2d\u4e4b\u4e00\u3002\u5bf9\u4e8e\u521d\u5165\u884c\u7684\u4eba\u6765\u8bf4\uff0c\u8fd9\u4e9b\u672f\u8bed\u53ef\u80fd\u663e\u5f97\u6666\u6da9\u96be\u61c2\uff0c\u4f46\u5bf9\u4e8e\u8d44\u6df1\u4ece\u4e1a\u8005\u800c\u8a00\uff0c\u5219\u662f\u65e5\u5e38\u5de5\u4f5c\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\u3002 CPM\u7684\u5b9a\u4e49\u4e0e\u57fa\u672c\u539f\u7406 CPM\uff0c\u5168\u79f0Cost Per Mille\uff0c\u610f\u4e3a\u6bcf\u5343\u4eba\u6210\u672c…<\/p>\n","protected":false},"author":422,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9192,9191],"tags":[],"topic":[],"class_list":["post-96963","post","type-post","status-publish","format-standard","hentry","category-shuyu","category-baike"],"_links":{"self":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/96963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/users\/422"}],"replies":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/comments?post=96963"}],"version-history":[{"count":1,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/96963\/revisions"}],"predecessor-version":[{"id":96965,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/96963\/revisions\/96965"}],"wp:attachment":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media?parent=96963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/categories?post=96963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/tags?post=96963"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/topic?post=96963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}