{"id":97734,"date":"2024-10-28T17:37:07","date_gmt":"2024-10-28T09:37:07","guid":{"rendered":"https:\/\/www.073980.com\/?p=97734"},"modified":"2024-10-28T17:37:08","modified_gmt":"2024-10-28T09:37:08","slug":"click%e6%98%af%e4%bb%80%e4%b9%88%e6%84%8f%e6%80%9d%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.073980.com\/97734.htm","title":{"rendered":"Click\u662f\u4ec0\u4e48\u610f\u601d\uff1f"},"content":{"rendered":"\n<p>\u5728\u5f53\u4eca\u6570\u5b57\u5316\u8fc5\u731b\u53d1\u5c55\u7684\u65f6\u4ee3\uff0c\u4e92\u8054\u7f51\u5df2\u6210\u4e3a\u6211\u4eec\u65e5\u5e38\u751f\u6d3b\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\u3002\u65e0\u8bba\u662f\u6d4f\u89c8\u65b0\u95fb\u3001\u89c2\u770b\u89c6\u9891\u3001\u8d2d\u7269\u8fd8\u662f\u793e\u4ea4\uff0c\u6211\u4eec\u90fd\u79bb\u4e0d\u5f00\u5404\u79cd\u7f51\u7ad9\u548c\u5e94\u7528\u7a0b\u5e8f\u3002\u5728\u8fd9\u4e9b\u6570\u5b57\u5e73\u53f0\u4e0a\uff0c\u6709\u4e00\u4e2a\u5e38\u89c1\u7684\u672f\u8bed\u9891\u7e41\u51fa\u73b0\u2014\u2014Click(\u70b9\u51fb)\u3002\u90a3\u4e48\uff0cClick\u7a76\u7adf\u662f\u4ec0\u4e48\u610f\u601d?<\/p>\n\n\n\n<figure 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class=\"wp-block-heading\">\u91cd\u8981\u672f\u8bed<\/h2>\n\n\n\n<p><strong>\u70b9\u51fb\u7387(Click-Through Rate, CTR)<\/strong>\uff1a\u8fd9\u662f\u8861\u91cf\u5e7f\u544a\u6216\u7f51\u9875\u5185\u5bb9\u5438\u5f15\u529b\u7684\u5173\u952e\u6307\u6807\u3002\u5b83\u662f\u6307\u7528\u6237\u70b9\u51fb\u5e7f\u544a\u6216\u94fe\u63a5\u7684\u6b21\u6570\u4e0e\u5e7f\u544a\u6216\u94fe\u63a5\u88ab\u5c55\u793a\u6b21\u6570\u4e4b\u6bd4(clicks\/views)\u3002\u4f8b\u5982\uff0c\u5982\u679c\u4e00\u4e2a\u5e7f\u544a\u88ab\u5c55\u793a\u4e861000\u6b21\uff0c\u800c\u7528\u6237\u70b9\u51fb\u4e8650\u6b21\uff0c\u90a3\u4e48\u8be5\u5e7f\u544a\u7684\u70b9\u51fb\u7387\u5c31\u662f5%\u3002<\/p>\n\n\n\n<p><strong>\u70b9\u51fb\u6b3a\u8bc8(Click Fraud)<\/strong>\uff1a\u8fd9\u662f\u4e00\u79cd\u4e0d\u9053\u5fb7\u7684\u884c\u4e3a\uff0c\u6307\u7684\u662f\u901a\u8fc7\u81ea\u52a8\u5316\u624b\u6bb5\u6216\u4eba\u4e3a\u64cd\u4f5c\u6545\u610f\u70b9\u51fb\u5e7f\u544a\uff0c\u4ee5\u83b7\u53d6\u4e0d\u6b63\u5f53\u7684\u5229\u76ca\u3002\u8fd9\u79cd\u884c\u4e3a\u4e0d\u4ec5\u635f\u5bb3\u4e86\u5e7f\u544a\u4e3b\u7684\u5229\u76ca\uff0c\u4e5f\u7834\u574f\u4e86\u7f51\u7edc\u5e7f\u544a\u7684\u516c\u5e73\u6027\u3002<\/p>\n\n\n\n<p><strong>\u8f6c\u5316\u7387(Conversion Rate)<\/strong>\uff1a\u4e0e\u70b9\u51fb\u7387\u4e0d\u540c\uff0c\u8f6c\u5316\u7387\u8861\u91cf\u7684\u662f\u7528\u6237\u70b9\u51fb\u5e7f\u544a\u6216\u94fe\u63a5\u540e\uff0c\u5b8c\u6210\u7279\u5b9a\u884c\u52a8(\u5982\u8d2d\u4e70\u5546\u54c1\u3001\u586b\u5199\u8868\u5355\u7b49)\u7684\u6bd4\u4f8b\u3002\u8f6c\u5316\u7387\u662f\u8bc4\u4f30\u5e7f\u544a\u6548\u679c\u548c\u7528\u6237\u53c2\u4e0e\u5ea6\u7684\u53e6\u4e00\u4e2a\u91cd\u8981\u6307\u6807\u3002<\/p>\n\n\n\n<h2 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