{"id":97737,"date":"2024-10-28T17:43:30","date_gmt":"2024-10-28T09:43:30","guid":{"rendered":"https:\/\/www.073980.com\/?p=97737"},"modified":"2024-10-28T17:43:31","modified_gmt":"2024-10-28T09:43:31","slug":"click-rate%e6%98%af%e4%bb%80%e4%b9%88%e6%84%8f%e6%80%9d%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.073980.com\/97737.htm","title":{"rendered":"Click Rate\u662f\u4ec0\u4e48\u610f\u601d\uff1f"},"content":{"rendered":"\n<p>\u5728\u6570\u5b57\u8425\u9500\u7684\u4e16\u754c\u91cc\uff0c\u5e7f\u544a\u6548\u679c\u8bc4\u4f30\u662f\u6bcf\u4f4d\u5e7f\u544a\u4e3b\u548c\u5e02\u573a\u4eba\u5458\u5fc5\u987b\u9762\u5bf9\u7684\u8bfe\u9898\u3002\u800c\u70b9\u51fb\u7387(Clickthrough Rate\uff0c\u7b80\u79f0CTR)\u4f5c\u4e3a\u8bc4\u4f30\u7f51\u7edc\u5e7f\u544a\u6548\u679c\u7684\u91cd\u8981\u6307\u6807\u4e4b\u4e00\uff0c\u5bf9\u4e8e\u7406\u89e3\u5e7f\u544a\u6295\u653e\u6548\u679c\u3001\u4f18\u5316\u5e7f\u544a\u7b56\u7565\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"774\" height=\"352\" src=\"https:\/\/img.073980.com\/uploads\/2024\/10\/20241028094313737.png\" alt=\"\" class=\"wp-image-97738\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u70b9\u51fb\u7387\uff1a\u5b9a\u4e49\u4e0e\u610f\u4e49<\/h2>\n\n\n\n<p>\u70b9\u51fb\u7387\uff0c\u987e\u540d\u601d\u4e49\uff0c\u662f\u6307\u7f51\u7edc\u5e7f\u544a\u88ab\u70b9\u51fb\u7684\u6b21\u6570\u4e0e\u5e7f\u544a\u5c55\u793a\u6b21\u6570(\u5373\u8bbf\u95ee\u6b21\u6570)\u7684\u6bd4\u4f8b\u3002\u7528\u516c\u5f0f\u8868\u793a\u5c31\u662f\uff1aCTR = clicks \/ impressions \u00d7 100%\u3002\u8fd9\u91cc\u7684clicks\u6307\u7684\u662f\u5e7f\u544a\u88ab\u7528\u6237\u70b9\u51fb\u7684\u6b21\u6570\uff0c\u800cimpressions\u5219\u662f\u6307\u5e7f\u544a\u88ab\u5c55\u793a\u7ed9\u7528\u6237\u7684\u603b\u6b21\u6570\u3002CTR\u4ee5\u767e\u5206\u6bd4\u5f62\u5f0f\u5448\u73b0\uff0c\u76f4\u89c2\u5730\u53cd\u6620\u4e86\u5e7f\u544a\u5438\u5f15\u7528\u6237\u6ce8\u610f\u529b\u7684\u80fd\u529b\u548c\u7528\u6237\u5bf9\u8be5\u5e7f\u544a\u7684\u5174\u8da3\u7a0b\u5ea6\u3002<\/p>\n\n\n\n<p>\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u5982\u679c\u67d0\u4e2a\u5e7f\u544a\u9875\u9762\u88ab\u8bbf\u95ee\u4e86100\u6b21(\u5373impressions\u4e3a100)\uff0c\u800c\u9875\u9762\u4e0a\u7684\u5e7f\u544a\u88ab\u70b9\u51fb\u4e8620\u6b21(\u5373clicks\u4e3a20)\uff0c\u90a3\u4e48\u8fd9\u4e2a\u5e7f\u544a\u7684CTR\u5c31\u662f20%\u3002\u8fd9\u610f\u5473\u7740\uff0c\u6bcf\u5c55\u793a100\u6b21\u5e7f\u544a\uff0c\u5c31\u670920\u6b21\u88ab\u7528\u6237\u70b9\u51fb\uff0c\u8fd9\u4e2a\u6bd4\u4f8b\u76f8\u5bf9\u8f83\u9ad8\uff0c\u8bf4\u660e\u5e7f\u544a\u5185\u5bb9\u53ef\u80fd\u8f83\u4e3a\u5438\u5f15\u4eba\uff0c\u6216\u8005\u76ee\u6807\u53d7\u4f17\u4e0e\u5e7f\u544a\u5185\u5bb9\u6709\u8f83\u9ad8\u7684\u5339\u914d\u5ea6\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u70b9\u51fb\u7387\u7684\u91cd\u8981\u6027<\/h2>\n\n\n\n<p><strong>\u8bc4\u4f30\u5e7f\u544a\u6548\u679c<\/strong>\uff1aCTR\u662f\u8861\u91cf\u5e7f\u544a\u5438\u5f15\u529b\u548c\u6709\u6548\u6027\u7684\u76f4\u63a5\u6307\u6807\u3002\u9ad8CTR\u610f\u5473\u7740\u5e7f\u544a\u80fd\u591f\u8fc5\u901f\u5438\u5f15\u7528\u6237\u7684\u6ce8\u610f\uff0c\u6fc0\u53d1\u7528\u6237\u7684\u70b9\u51fb\u6b32\u671b\uff0c\u8fdb\u800c\u53ef\u80fd\u5e26\u6765\u66f4\u591a\u7684\u8f6c\u5316(\u5982\u8d2d\u4e70\u3001\u6ce8\u518c\u7b49)\u3002\u53cd\u4e4b\uff0c\u4f4eCTR\u5219\u53ef\u80fd\u8868\u660e\u5e7f\u544a\u5185\u5bb9\u4e0d\u591f\u5438\u5f15\u4eba\uff0c\u6216\u8005\u6295\u653e\u7684\u65f6\u673a\u3001\u4f4d\u7f6e\u4e0d\u591f\u7cbe\u51c6\u3002<\/p>\n\n\n\n<p><strong>\u4f18\u5316\u5e7f\u544a\u7b56\u7565<\/strong>\uff1a\u901a\u8fc7\u5206\u6790CTR\u6570\u636e\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u4e86\u89e3\u4e0d\u540c\u5e7f\u544a\u521b\u610f\u3001\u6295\u653e\u6e20\u9053\u3001\u76ee\u6807\u53d7\u4f17\u7684\u53cd\u5e94\uff0c\u4ece\u800c\u6709\u9488\u5bf9\u6027\u5730\u8c03\u6574\u5e7f\u544a\u7b56\u7565\u3002\u6bd4\u5982\uff0c\u5bf9\u4e8eCTR\u8f83\u4f4e\u7684\u5e7f\u544a\uff0c\u53ef\u4ee5\u5c1d\u8bd5\u66f4\u6362\u66f4\u5438\u5f15\u4eba\u7684\u56fe\u7247\u3001\u6587\u6848\u6216\u8c03\u6574\u6295\u653e\u65f6\u95f4\uff0c\u4ee5\u63d0\u9ad8\u5e7f\u544a\u7684\u5438\u5f15\u529b\u3002<\/p>\n\n\n\n<p><strong>\u6210\u672c\u63a7\u5236<\/strong>\uff1a\u5728\u6309\u70b9\u51fb\u4ed8\u8d39(Pay-Per-Click, PPC)\u7684\u5e7f\u544a\u6a21\u5f0f\u4e0b\uff0cCTR\u76f4\u63a5\u5173\u7cfb\u5230\u5e7f\u544a\u4e3b\u7684\u6210\u672c\u3002\u9ad8CTR\u610f\u5473\u7740\u6bcf\u6b21\u70b9\u51fb\u7684\u6210\u672c\u76f8\u5bf9\u8f83\u4f4e\uff0c\u56e0\u4e3a\u540c\u6837\u7684\u9884\u7b97\u53ef\u4ee5\u5e26\u6765\u66f4\u591a\u7684\u70b9\u51fb\u91cf\u3002\u800c\u4f4eCTR\u5219\u53ef\u80fd\u5bfc\u81f4\u6210\u672c\u4e0a\u5347\uff0c\u56e0\u4e3a\u9700\u8981\u66f4\u591a\u7684\u5c55\u793a\u6b21\u6570\u624d\u80fd\u83b7\u5f97\u76f8\u540c\u7684\u70b9\u51fb\u91cf\u3002<\/p>\n\n\n\n<p><strong>\u63d0\u5347\u7528\u6237\u4f53\u9a8c<\/strong>\uff1a\u867d\u7136CTR\u76f4\u63a5\u53cd\u6620\u7684\u662f\u5e7f\u544a\u6548\u679c\uff0c\u4f46\u80cc\u540e\u5374\u4e0e\u7528\u6237\u4f53\u9a8c\u606f\u606f\u76f8\u5173\u3002\u9ad8\u8d28\u91cf\u7684\u5e7f\u544a\u5185\u5bb9\u3001\u7cbe\u51c6\u7684\u76ee\u6807\u53d7\u4f17\u5b9a\u4f4d\uff0c\u4e0d\u4ec5\u80fd\u63d0\u9ad8CTR\uff0c\u8fd8\u80fd\u51cf\u5c11\u7528\u6237\u5bf9\u5e7f\u544a\u7684\u62b5\u89e6\u60c5\u7eea\uff0c\u63d0\u5347\u6574\u4f53\u7528\u6237\u4f53\u9a8c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u70b9\u51fb\u91cf\u4e0eCTR\u7684\u5173\u7cfb<\/h2>\n\n\n\n<p>\u70b9\u51fb\u91cf(Clicks)\u662fCTR\u8ba1\u7b97\u4e2d\u7684\u5173\u952e\u4e00\u73af\uff0c\u5b83\u76f4\u63a5\u53cd\u6620\u4e86\u7528\u6237\u5bf9\u5e7f\u544a\u7684\u4e92\u52a8\u7a0b\u5ea6\u3002\u7136\u800c\uff0c\u70b9\u51fb\u91cf\u9ad8\u5e76\u4e0d\u610f\u5473\u7740\u5e7f\u544a\u6548\u679c\u5c31\u4e00\u5b9a\u597d\uff0c\u8fd8\u9700\u8981\u7ed3\u5408CTR\u6765\u770b\u3002\u56e0\u4e3a\u70b9\u51fb\u91cf\u53ef\u80fd\u53d7\u5230\u5e7f\u544a\u5c55\u793a\u6b21\u6570(Impressions)\u7684\u5f71\u54cd\u3002\u6bd4\u5982\uff0c\u4e00\u4e2a\u5e7f\u544a\u5c55\u793a\u4e8610000\u6b21\uff0c\u70b9\u51fb\u4e86100\u6b21\uff0cCTR\u4e3a1%;\u800c\u53e6\u4e00\u4e2a\u5e7f\u544a\u53ea\u5c55\u793a\u4e86100\u6b21\uff0c\u4f46\u70b9\u51fb\u4e8610\u6b21\uff0cCTR\u4e3a10%\u3002\u663e\u7136\uff0c\u540e\u8005\u867d\u7136\u70b9\u51fb\u91cf\u7edd\u5bf9\u6570\u503c\u8f83\u4f4e\uff0c\u4f46CTR\u66f4\u9ad8\uff0c\u8bf4\u660e\u5176\u5e7f\u544a\u6548\u679c\u66f4\u4f73\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u5728\u8bc4\u4f30\u5e7f\u544a\u6548\u679c\u65f6\uff0c\u4e0d\u80fd\u53ea\u770b\u70b9\u51fb\u91cf\u7684\u7edd\u5bf9\u6570\u503c\uff0c\u66f4\u8981\u5173\u6ce8CTR\u8fd9\u4e00\u76f8\u5bf9\u6307\u6807\uff0c\u4ee5\u66f4\u5168\u9762\u5730\u4e86\u89e3\u5e7f\u544a\u7684\u8868\u73b0\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u6570\u5b57\u8425\u9500\u7684\u4e16\u754c\u91cc\uff0c\u5e7f\u544a\u6548\u679c\u8bc4\u4f30\u662f\u6bcf\u4f4d\u5e7f\u544a\u4e3b\u548c\u5e02\u573a\u4eba\u5458\u5fc5\u987b\u9762\u5bf9\u7684\u8bfe\u9898\u3002\u800c\u70b9\u51fb\u7387(Clickthrough Rate\uff0c\u7b80\u79f0CTR)\u4f5c\u4e3a\u8bc4\u4f30\u7f51\u7edc\u5e7f\u544a\u6548\u679c\u7684\u91cd\u8981\u6307\u6807\u4e4b\u4e00\uff0c\u5bf9\u4e8e\u7406\u89e3\u5e7f\u544a\u6295\u653e\u6548\u679c\u3001\u4f18\u5316\u5e7f\u544a\u7b56\u7565\u81f3\u5173\u91cd\u8981\u3002 \u70b9\u51fb\u7387\uff1a\u5b9a\u4e49\u4e0e\u610f\u4e49 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