{"id":97767,"date":"2024-10-29T14:36:24","date_gmt":"2024-10-29T06:36:24","guid":{"rendered":"https:\/\/www.073980.com\/?p=97767"},"modified":"2024-10-29T15:07:43","modified_gmt":"2024-10-29T07:07:43","slug":"cookie-mapping%e6%98%af%e4%bb%80%e4%b9%88%e6%84%8f%e6%80%9d%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.073980.com\/97767.htm","title":{"rendered":"Cookie Mapping\u662f\u4ec0\u4e48\u610f\u601d\uff1f"},"content":{"rendered":"\n<p>\u5728\u6570\u5b57\u5316\u65f6\u4ee3\uff0c\u6570\u636e\u662f\u9a71\u52a8\u4e1a\u52a1\u51b3\u7b56\u7684\u5173\u952e\u3002\u800c\u5728\u8fd9\u7eb7\u7e41\u590d\u6742\u7684\u6570\u636e\u4e16\u754c\u4e2d\uff0cCookie\u4f5c\u4e3a\u4e00\u79cd\u5c0f\u578b\u6587\u672c\u6587\u4ef6\uff0c\u5728Web\u5e94\u7528\u7a0b\u5e8f\u4e2d\u626e\u6f14\u7740\u4e3e\u8db3\u8f7b\u91cd\u7684\u89d2\u8272\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. \u4ec0\u4e48\u662f\u201cCookie\u201d?<\/h2>\n\n\n\n<p>Cookie\uff0c\u7b80\u5355\u6765\u8bf4\uff0c\u662f\u5728\u7528\u6237\u8ba1\u7b97\u673a\u4e0a\u5b58\u50a8\u7684\u5c0f\u578b\u6587\u672c\u6587\u4ef6\uff0c\u7528\u4e8e\u5728\u7528\u6237\u8bbf\u95ee\u7f51\u7ad9\u65f6\u8ddf\u8e2a\u548c\u5b58\u50a8\u6709\u5173\u7528\u6237\u7684\u4fe1\u606f\u3002\u5b83\u5982\u540c\u4e00\u628a\u94a5\u5319\uff0c\u89e3\u9501\u4e86\u4e2a\u6027\u5316\u4e92\u8054\u7f51\u4f53\u9a8c\u7684\u5927\u95e8\u3002\u901a\u8fc7Cookie\uff0c\u7f51\u7ad9\u80fd\u591f\u8bb0\u4f4f\u7528\u6237\u7684\u504f\u597d\u3001\u767b\u5f55\u72b6\u6001\u4ee5\u53ca\u6d4f\u89c8\u5386\u53f2\uff0c\u4ece\u800c\u63d0\u4f9b\u66f4\u52a0\u5b9a\u5236\u5316\u7684\u5185\u5bb9\u548c\u670d\u52a1\u3002\u8fd9\u79cd\u6280\u672f\u4e0d\u4ec5\u63d0\u5347\u4e86\u7528\u6237\u4f53\u9a8c\uff0c\u8fd8\u4e3a\u7f51\u7ad9\u63d0\u4f9b\u4e86\u5b9d\u8d35\u7684\u7528\u6237\u884c\u4e3a\u6570\u636e\uff0c\u52a9\u529b\u7cbe\u51c6\u8425\u9500\u548c\u7f51\u7ad9\u4f18\u5316\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Cookie\u7684\u539f\u7406<\/h2>\n\n\n\n<p>Cookie\u7684\u5de5\u4f5c\u539f\u7406\u57fa\u4e8e\u5ba2\u6237\u7aef(\u6d4f\u89c8\u5668)\u4e0e\u670d\u52a1\u5668\u7aef(Web\u670d\u52a1\u5668)\u4e4b\u95f4\u7684\u4fe1\u606f\u4ea4\u6362\u3002\u5f53\u7528\u6237\u9996\u6b21\u8bbf\u95ee\u67d0\u4e2a\u7f51\u7ad9\u65f6\uff0c\u670d\u52a1\u5668\u4f1a\u5411\u7528\u6237\u7684\u6d4f\u89c8\u5668\u53d1\u9001\u4e00\u4e2a\u6216\u591a\u4e2aCookie\u3002\u8fd9\u4e9bCookie\u88ab\u5b58\u50a8\u5728\u7528\u6237\u7684\u8ba1\u7b97\u673a\u4e0a\uff0c\u5e76\u5728\u540e\u7eed\u7684\u8bbf\u95ee\u4e2d\u7531\u6d4f\u89c8\u5668\u81ea\u52a8\u53d1\u9001\u7ed9\u670d\u52a1\u5668\u3002\u670d\u52a1\u5668\u901a\u8fc7\u8bfb\u53d6\u8fd9\u4e9bCookie\uff0c\u80fd\u591f\u8bc6\u522b\u7528\u6237\u8eab\u4efd\u3001\u8ffd\u8e2a\u7528\u6237\u884c\u4e3a\uff0c\u5e76\u636e\u6b64\u8c03\u6574\u7f51\u7ad9\u5185\u5bb9\u6216\u6267\u884c\u7279\u5b9a\u64cd\u4f5c\uff0c\u5982\u4fdd\u6301\u767b\u5f55\u72b6\u6001\u3001\u63a8\u8350\u4e2a\u6027\u5316\u5546\u54c1\u7b49\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"741\" height=\"443\" src=\"https:\/\/img.073980.com\/uploads\/2024\/10\/20241029063347702.png\" alt=\"\" class=\"wp-image-97769\" style=\"width:635px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3. \u4ec0\u4e48\u662fCookie Mapping?<\/h2>\n\n\n\n<p>Cookie Mapping\uff0c\u7b80\u800c\u8a00\u4e4b\uff0c\u662f\u5c06\u4e0d\u540c\u5e73\u53f0\u6216\u7f51\u7ad9\u4e0a\u7684\u7528\u6237\u8eab\u4efd\u6807\u8bc6\u8fdb\u884c\u5173\u8054\u7684\u8fc7\u7a0b\u3002\u5728\u6570\u5b57\u8425\u9500\u751f\u6001\u7cfb\u7edf\u4e2d\uff0c\u7528\u6237\u5728\u4e0d\u540c\u7f51\u7ad9\u4e0a\u6d3b\u52a8\u65f6\uff0c\u6bcf\u4e2a\u7f51\u7ad9\u90fd\u4f1a\u4e3a\u5176\u5206\u914d\u4e00\u4e2a\u552f\u4e00\u7684Cookie ID\u3002\u7136\u800c\uff0c\u8fd9\u4e9bCookie ID\u5404\u81ea\u72ec\u7acb\uff0c\u65e0\u6cd5\u76f4\u63a5\u8bc6\u522b\u51fa\u540c\u4e00\u7528\u6237\u5728\u4e0d\u540c\u5e73\u53f0\u4e0a\u7684\u8eab\u4efd\u3002Cookie Mapping\u6280\u672f\u6b63\u662f\u4e3a\u4e86\u89e3\u51b3\u8fd9\u4e00\u95ee\u9898\u800c\u751f\uff0c\u5b83\u901a\u8fc7\u5c06\u4e0d\u540c\u5e73\u53f0\u7684Cookie ID\u8fdb\u884c\u6620\u5c04\uff0c\u4f7f\u5f97\u5e7f\u544a\u5546\u80fd\u591f\u8de8\u5e73\u53f0\u8ffd\u8e2a\u7528\u6237\u884c\u4e3a\uff0c\u5b9e\u73b0\u7cbe\u51c6\u5e7f\u544a\u6295\u653e\u548c\u6548\u679c\u5206\u6790\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"359\" src=\"https:\/\/img.073980.com\/uploads\/2024\/10\/20241029063526133.png\" alt=\"\" class=\"wp-image-97770\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">4. Cookie\u5b58\u6d3b\u65f6\u95f4\u4e0eADX\u4e2d\u627e\u56de\u7387<\/h2>\n\n\n\n<p>Cookie\u7684\u5b58\u6d3b\u65f6\u95f4\u662f\u6307Cookie\u5728\u5ba2\u6237\u7aef(\u5982\u6d4f\u89c8\u5668)\u4e0a\u5b58\u50a8\u7684\u6709\u6548\u671f\u9650\u3002\u9ed8\u8ba4\u60c5\u51b5\u4e0b\uff0cCookie\u53ea\u5728\u6d4f\u89c8\u5668\u4f1a\u8bdd\u671f\u95f4\u6709\u6548\uff0c\u4e00\u65e6\u5173\u95ed\u6d4f\u89c8\u5668\uff0cCookie\u5c31\u4f1a\u6d88\u5931\u3002\u4f46\u901a\u8fc7\u8bbe\u7f6eCookie\u7684\u8fc7\u671f\u65f6\u95f4\uff0c\u53ef\u4ee5\u4f7f\u5176\u5728\u6d4f\u89c8\u5668\u5173\u95ed\u540e\u4ecd\u7136\u4fdd\u7559\u5728\u786c\u76d8\u4e0a\uff0c\u76f4\u5230\u8fc7\u671f\u65f6\u95f4\u5230\u8fbe\u6216\u88ab\u7528\u6237\u624b\u52a8\u5220\u9664\u3002\u5728\u5e7f\u544a\u4ea4\u6362\u5e73\u53f0(ADX)\u4e2d\uff0cCookie\u7684\u5b58\u6d3b\u65f6\u95f4\u76f4\u63a5\u5f71\u54cd\u5230\u627e\u56de\u7387(Recall Rate)\u2014\u2014\u5373\u5e7f\u544a\u5546\u80fd\u591f\u91cd\u65b0\u5b9a\u4f4d\u5e76\u5c55\u793a\u5e7f\u544a\u7ed9\u4e4b\u524d\u8bbf\u95ee\u8fc7\u5176\u7f51\u7ad9\u7684\u7528\u6237\u7684\u80fd\u529b\u3002\u8f83\u957f\u7684Cookie\u5b58\u6d3b\u65f6\u95f4\u6709\u52a9\u4e8e\u63d0\u9ad8\u627e\u56de\u7387\uff0c\u4ece\u800c\u4f18\u5316\u5e7f\u544a\u6295\u653e\u6548\u679c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Cookie Mapping\u7387\u7684\u91cd\u8981\u6027<\/h2>\n\n\n\n<p>Cookie Mapping\u7387\u662f\u6307\u6210\u529f\u5c06\u4e0d\u540c\u5e73\u53f0\u4e0a\u7684\u7528\u6237\u8eab\u4efd\u6807\u8bc6\u8fdb\u884c\u5173\u8054\u7684\u6bd4\u4f8b\u3002\u8fd9\u4e00\u6307\u6807\u76f4\u63a5\u5173\u4e4e\u6570\u5b57\u8425\u9500\u7684\u6548\u679c\u548c\u6548\u7387\u3002\u9ad8Cookie Mapping\u7387\u610f\u5473\u7740\u5e7f\u544a\u5546\u80fd\u591f\u66f4\u51c6\u786e\u5730\u8bc6\u522b\u8de8\u5e73\u53f0\u7528\u6237\uff0c\u5b9e\u73b0\u7cbe\u51c6\u6295\u653e\uff0c\u63d0\u9ad8\u5e7f\u544a\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387\u3002\u540c\u65f6\uff0c\u5b83\u8fd8\u6709\u52a9\u4e8e\u4f18\u5316\u5e7f\u544a\u6295\u653e\u7b56\u7565\uff0c\u51cf\u5c11\u6d6a\u8d39\uff0c\u63d0\u5347\u6574\u4f53\u8425\u9500\u6548\u679c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"676\" height=\"425\" src=\"https:\/\/img.073980.com\/uploads\/2024\/10\/20241029063547307.png\" alt=\"\" class=\"wp-image-97771\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">6. Cookie Mapping\u539f\u7406<\/h2>\n\n\n\n<p>Cookie Mapping\u7684\u5b9e\u73b0\u4f9d\u8d56\u4e8e\u591a\u4e2a\u53c2\u4e0e\u65b9\u7684\u534f\u540c\u5de5\u4f5c\u3002\u4ee5\u5e7f\u544a\u751f\u6001\u7cfb\u7edf\u4e3a\u4f8b\uff0c\u5f53\u7528\u6237\u5728\u67d0\u4e2a\u5a92\u4f53\u7f51\u7ad9\u4e0a\u6d4f\u89c8\u65f6\uff0c\u8be5\u7f51\u7ad9\u53ef\u80fd\u4f1a\u89e6\u53d1\u4e00\u4e2a\u5305\u542b\u5e7f\u544a\u6807\u7b7e(Ad Tag)\u7684\u8bf7\u6c42\u81f3\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0(ADX)\u3002ADX\u63a5\u6536\u5230\u8bf7\u6c42\u540e\uff0c\u4f1a\u5c1d\u8bd5\u4e0e\u5e7f\u544a\u9700\u6c42\u65b9\u5e73\u53f0(DSP)\u8fdb\u884cCookie Mapping\u3002\u8fd9\u4e00\u8fc7\u7a0b\u901a\u5e38\u6d89\u53ca\u4ee5\u4e0b\u51e0\u4e2a\u6b65\u9aa4\uff1a<\/p>\n\n\n\n<p><strong>\u89e6\u53d1\u8bf7\u6c42<\/strong>\uff1a\u5a92\u4f53\u7f51\u7ad9\u901a\u8fc7Ad Tag\u5411ADX\u53d1\u9001\u5305\u542b\u7528\u6237\u4fe1\u606f\u7684\u8bf7\u6c42\u3002<\/p>\n\n\n\n<p><strong>\u67e5\u627e\u4e0e\u6620\u5c04<\/strong>\uff1aADX\u6839\u636e\u8bf7\u6c42\u4e2d\u7684\u4fe1\u606f\uff0c\u67e5\u627e\u5bf9\u5e94\u7684DSP Cookie Mapping URL\uff0c\u5e76\u5c06\u7528\u6237\u91cd\u5b9a\u5411\u81f3\u8be5URL\u3002<\/p>\n\n\n\n<p><strong>\u79cd\u690dCookie<\/strong>\uff1aDSP\u5728\u7528\u6237\u7684\u6d4f\u89c8\u5668\u4e2d\u79cd\u690d\u4e00\u4e2a\u5305\u542b\u5176\u552f\u4e00\u8eab\u4efd\u6807\u8bc6(\u5982DSP-UID)\u7684Cookie\uff0c\u5e76\u4fdd\u5b58\u6b64DSP-UID\u4e0eADX\u63d0\u4f9b\u7684\u7528\u6237\u8eab\u4efd\u6807\u8bc6(\u5982ADX-UID)\u7684\u6620\u5c04\u5173\u7cfb\u3002<\/p>\n\n\n\n<p><strong>\u7ef4\u62a4\u4e0e\u4f7f\u7528<\/strong>\uff1aDSP\u6536\u96c6\u5e76\u7ef4\u62a4\u8fd9\u4e2a\u6620\u5c04\u8868\uff0c\u4ee5\u4fbf\u5728\u540e\u7eed\u7684\u5e7f\u544a\u6295\u653e\u4e2d\u4f7f\u7528\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u8fd9\u6837\u7684\u673a\u5236\uff0cCookie Mapping\u6280\u672f\u80fd\u591f\u5728\u4e0d\u6cc4\u9732\u7528\u6237\u9690\u79c1\u7684\u524d\u63d0\u4e0b\uff0c\u5b9e\u73b0\u8de8\u5e73\u53f0\u7528\u6237\u8eab\u4efd\u7684\u5173\u8054\u4e0e\u8ffd\u8e2a\uff0c\u4e3a\u6570\u5b57\u8425\u9500\u63d0\u4f9b\u5f3a\u6709\u529b\u7684\u652f\u6301\u3002<\/p>\n\n\n\n<p>\u968f\u7740\u6280\u672f\u7684\u4e0d\u65ad\u53d1\u5c55\uff0c\u6211\u4eec\u6709\u7406\u7531\u76f8\u4fe1\uff0cCookie\u53ca\u5176\u76f8\u5173\u6280\u672f\u5c06\u5728\u672a\u6765\u7ee7\u7eed\u5f15\u9886\u6570\u5b57\u8425\u9500\u7684\u65b0\u6f6e\u6d41\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u6570\u5b57\u5316\u65f6\u4ee3\uff0c\u6570\u636e\u662f\u9a71\u52a8\u4e1a\u52a1\u51b3\u7b56\u7684\u5173\u952e\u3002\u800c\u5728\u8fd9\u7eb7\u7e41\u590d\u6742\u7684\u6570\u636e\u4e16\u754c\u4e2d\uff0cCookie\u4f5c\u4e3a\u4e00\u79cd\u5c0f\u578b\u6587\u672c\u6587\u4ef6\uff0c\u5728Web\u5e94\u7528\u7a0b\u5e8f\u4e2d\u626e\u6f14\u7740\u4e3e\u8db3\u8f7b\u91cd\u7684\u89d2\u8272\u3002 1. \u4ec0\u4e48\u662f\u201cCookie\u201d? Cookie\uff0c\u7b80\u5355\u6765\u8bf4\uff0c\u662f\u5728\u7528\u6237\u8ba1\u7b97\u673a\u4e0a\u5b58\u50a8\u7684\u5c0f\u578b\u6587\u672c\u6587\u4ef6\uff0c\u7528\u4e8e&#8230;<\/p>\n","protected":false},"author":422,"featured_media":97770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9192,9191],"tags":[],"topic":[],"class_list":["post-97767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shuyu","category-baike"],"_links":{"self":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/97767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/users\/422"}],"replies":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/comments?post=97767"}],"version-history":[{"count":2,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/97767\/revisions"}],"predecessor-version":[{"id":97794,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/posts\/97767\/revisions\/97794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media\/97770"}],"wp:attachment":[{"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/media?parent=97767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/categories?post=97767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/tags?post=97767"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.073980.com\/wp-json\/wp\/v2\/topic?post=97767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}