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\"\"<\/figure>\n\n\n\n

\u4e00\u3001\u7406\u89e3TikTok\u5e7f\u544a\u51fa\u4ef7\u6a21\u578b<\/h2>\n\n\n\n

TikTok\u5e7f\u544a\u63d0\u4f9b\u591a\u79cd\u51fa\u4ef7\u6a21\u578b\uff0c\u5e7f\u544a\u4e3b\u9700\u8981\u6839\u636e\u81ea\u8eab\u9700\u6c42\u9009\u62e9\u5408\u9002\u7684\u7ade\u4ef7\u65b9\u5f0f\u3002\u5e38\u89c1\u7684\u51fa\u4ef7\u6a21\u578b\u5305\u62ec\uff1a<\/p>\n\n\n\n

CPC(\u5355\u6b21\u70b9\u51fb\u7684\u5e73\u5747\u8d39\u7528)<\/strong>\uff1a\u5e7f\u544a\u4e3b\u4e3a\u6bcf\u6b21\u5e7f\u544a\u70b9\u51fb\u652f\u4ed8\u7684\u8d39\u7528\u3002<\/p>\n\n\n\n

oCPC(\u5355\u6b21\u76ee\u6807\u6210\u6548\u7684\u5e73\u5747\u8d39\u7528)<\/strong>\uff1a\u5e7f\u544a\u4e3b\u4e3a\u6bcf\u6b21\u76ee\u6807\u884c\u4e3a(\u5982\u5b89\u88c5\u3001\u8d2d\u4e70\u7b49)\u652f\u4ed8\u7684\u8d39\u7528\uff0c\u9002\u7528\u4e8e\u8ffd\u6c42\u8f6c\u5316\u6548\u679c\u7684\u5e7f\u544a\u7cfb\u5217\u3002<\/p>\n\n\n\n

CPM(\u6bcf\u5343\u6b21\u5c55\u793a\u6210\u672c)<\/strong>\uff1a\u5e7f\u544a\u4e3b\u4e3a\u6bcf\u5343\u6b21\u5e7f\u544a\u5c55\u793a\u652f\u4ed8\u7684\u8d39\u7528\u3002<\/p>\n\n\n\n

OCPM(\u6bcf\u5343\u6b21\u5c55\u793a\u6210\u672c\u4f18\u5316)<\/strong>\uff1a\u9488\u5bf9\u6700\u6709\u53ef\u80fd\u8f6c\u5316\u4e3a\u76ee\u6807\u5ba2\u6237\u7fa4\u4f53\u7684\u6bcf\u6b21\u5343\u6b21\u5c55\u793a\u8bbe\u5b9a\u7684\u652f\u4ed8\u4ef7\u683c\u3002<\/p>\n\n\n\n

CPV(\u6bcf\u6b21\u89c2\u770b\u8d39\u7528)<\/strong>\uff1a\u4e00\u65e6\u89c2\u770b\u8005\u5b8c\u6574\u89c2\u770b\u4e86\u81f3\u5c116\u79d2\u7684\u89c6\u9891(\u6216\u4ea7\u751f\u4e92\u52a8)\uff0c\u5e7f\u544a\u4e3b\u9700\u652f\u4ed8\u7684\u8d39\u7528\u3002<\/p>\n\n\n\n

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\u4e8c\u3001\u9009\u62e9\u9002\u5408\u7684\u7ade\u4ef7\u7b56\u7565<\/h2>\n\n\n\n

TikTok\u5e7f\u544a\u7ba1\u7406\u5e73\u53f0\u652f\u6301\u7ade\u4ef7\u4e0a\u9650\u3001\u63a7\u5236\u6210\u672c\u4e0a\u9650\u548c\u6700\u4f4e\u6210\u672c\u4e09\u79cd\u7ade\u4ef7\u7b56\u7565\uff1a<\/p>\n\n\n\n

\u7ade\u4ef7\u4e0a\u9650<\/strong>\uff1a\u5e7f\u544a\u4e3b\u53ef\u4ee5\u8bbe\u5b9a\u5e73\u5747\u5355\u6b21\u6210\u6548\u8d39\u7528\u7684\u4e0a\u9650\uff0c\u63a7\u5236\u5e7f\u544a\u6210\u672c\u3002<\/p>\n\n\n\n

\u63a7\u5236\u6210\u672c\u4e0a\u9650<\/strong>\uff1a\u7cfb\u7edf\u4f1a\u5728\u5e7f\u544a\u4e3b\u7684\u8bbe\u7f6e\u8303\u56f4\u5185\u5c3d\u53ef\u80fd\u4f18\u5316\u6210\u672c\uff0c\u5b9e\u73b0\u6700\u4f73\u8f6c\u5316\u6548\u679c\u3002<\/p>\n\n\n\n

\u6700\u4f4e\u6210\u672c<\/strong>\uff1a\u7cfb\u7edf\u4f1a\u6839\u636e\u5e7f\u544a\u7ec4\u7684\u9884\u7b97\u4ee5\u6700\u4f4e\u7684\u5355\u6b21\u6210\u6548\u8d39\u7528\u751f\u6210\u6210\u6548\uff0c\u9002\u7528\u4e8e\u8ffd\u6c42\u6027\u4ef7\u6bd4\u7684\u5e7f\u544a\u4e3b\u3002<\/p>\n\n\n\n

\u5728\u9009\u62e9\u7ade\u4ef7\u7b56\u7565\u65f6\uff0c\u5efa\u8bae\u5e7f\u544a\u4e3b\u5728\u63a8\u5e7f\u7cfb\u5217\u5c42\u7ea7\u8bbe\u7f6e\u9884\u7b97\u4e3a\u65e0\u9650\u5236\uff0c\u5728\u5e7f\u544a\u7ec4\u5c42\u7ea7\u8bbe\u7f6e\u9884\u7b97\u81f3\u5c11\u4e3a\u51fa\u4ef7\u91d1\u989d\u768450\u500d\uff0c\u4ee5\u786e\u4fdd\u6709\u8db3\u591f\u7684\u9884\u7b97\u5b9e\u73b0\u63a8\u5e7f\u76ee\u6807\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u4e09\u3001\u8d26\u6237\u642d\u5efa\u4e0e\u51fa\u4ef7\u4f18\u5316<\/h2>\n\n\n\n

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\u5408\u7406\u642d\u5efa\u8d26\u6237\u7ed3\u6784\uff1a<\/strong><\/p>\n\n\n\n

\u63a8\u5e7f\u7cfb\u5217(Campaign)\uff1a\u8bbe\u7f6e\u63a8\u5e7f\u76ee\u7684\u548c\u603b\u9884\u7b97\uff0c\u5efa\u8bae\u6309\u64cd\u4f5c\u7cfb\u7edf(OS)\u3001\u56fd\u5bb6\u3001\u7248\u4f4d\u7b49\u547d\u540d\u3002<\/p>\n\n\n\n

\u5e7f\u544a\u7ec4(Ad Group)\uff1a\u8bbe\u7f6e\u9884\u7b97\u3001\u5b9a\u5411\u3001\u51fa\u4ef7\u7b49\uff0c\u5efa\u8bae\u6309\u5b9a\u5411\u3001\u65f6\u95f4\u3001\u5e7f\u544a\u6837\u5f0f\u5206\u7ec4\u3002<\/p>\n\n\n\n

\u5e7f\u544a\u521b\u610f(Ad)\uff1a\u6279\u91cf\u6dfb\u52a0\u7d20\u6750\u548c\u6587\u6848\uff0c\u5b9e\u73b0A\/B\u6d4b\u8bd5\u3002<\/p>\n\n\n\n

\u5b9a\u5411\u4f18\u5316\uff1a\u57fa\u4e8e\u7b97\u6cd5\u6a21\u578b\u7684\u7528\u6237\u5b9a\u5411\uff0c\u7ed3\u5408\u4ea7\u54c1\u7528\u6237\u5c5e\u6027(\u5e74\u9f84\u3001\u5730\u57df\u3001\u4f7f\u7528\u65f6\u95f4\u6bb5\u7b49)\u8bbe\u7f6e\uff0c\u5e76\u901a\u8fc7\u201c\u53d7\u4f17\u5206\u6790\u201d\u62a5\u544a\u4f18\u5316\u5b9a\u5411\u7b56\u7565\u3002<\/p>\n\n\n\n

\u51fa\u4ef7\u4f18\u5316\uff1a<\/strong><\/p>\n\n\n\n

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\u5b9e\u65f6\u8c03\u6574\u51fa\u4ef7\uff1a\u53c2\u8003\u5927\u76d8\u6570\u636e\uff0c\u5b9e\u65f6\u9002\u5ea6\u8c03\u6574\u51fa\u4ef7\uff0c\u8dd1\u91cf\u5c11\u65f6\u5148\u63d0\u4ef7\uff0c\u907f\u514d\u53cd\u590d\u8c03\u6574\u3002<\/p>\n\n\n\n

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\u5728\u8bbe\u5b9a\u5e7f\u544a\u7ec4\u7684\u5408\u7406\u6bcf\u65e5\u9884\u7b97\u65f6\uff0c\u53ef\u4ee5\u53c2\u8003\u6bcf\u6b21\u64cd\u4f5c\u7684\u4f30\u7b97\u8d39\u7528\u3002\u4f8b\u5982\uff0c\u671f\u671b\u5e7f\u544a\u7ec4\u987a\u5229\u901a\u8fc7\u5b66\u4e60\u9636\u6bb5\u5e76\u7d2f\u79ef\u8fbe\u523050\u6b21\u8f6c\u5316\uff0c\u53ef\u4ee5\u901a\u8fc7\u201c\u5e7f\u544a\u7ec4\u6bcf\u65e5\u9884\u7b97 = 50\u6b21\u8f6c\u5316 \u00d7 \u76ee\u6807\u6bcf\u6b21\u8f6c\u5316\u8d39\u7528\u201d\u7684\u516c\u5f0f\u8ba1\u7b97\u9884\u7b97\u9700\u6c42\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

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