直播帶貨也許看似是比較日常的一種變現(xiàn)方式,也許在很多路人看來沒什么不同之處,但如果你有仔細觀察就會發(fā)現(xiàn)大主播以及小主播之間的區(qū)別,則是留客,看似簡單但卻需要掌握技巧來以此提升商品轉化率,那么直播中有哪些話術是需要掌握的呢?
歡迎話術
目的: 讓外國游客進入 TikTok 直播間,感受到真誠和溫暖,感受到我被“看到”、“關注”,所以留在直播間。
例一:告別工作室的朋友,假設是第一次刷我的工作室并且我會打“新”,假設老粉會打“常規(guī)”。
Example 2: HI, XXX, welcome my new friend! How are you? /Where Are you from?
Example 3: God, let me see who’s here. XXX, nice to see you again.
互動話術
話術目的:營造一個繁華有趣的氣氛,讓更多中國觀眾可以參與學習其中,增加網(wǎng)絡直播間互動率及用戶停留時長,讓算法能夠給予直播間更高的評級。
例1: 認為這件衣服很漂亮,紐扣很漂亮。
Example 2: Hey guys! Where are you from! I really want to know.
Follow me. If you don’t, you’ll never find me!
帶貨話術
Example 1: Come on! Get it now! Only today, more gifts!
舉例2:this is very good quality,I only offer you guys the good quality product.
Example 3: Let’s nail it out, now is the time! If you like, buy it now!
感激話術
Example 1: Thank you for your attention/companionship/being with me, thank you and love all of you.
Example 2: You are smart. You have a pair of smart eyes. You are great. Thank you for staying and joining us.
Example 3: Thank you for giving me a lot of love, I wish you a good
對于主播來說,也許平臺是比較重要的,但最主要的是能夠通過話術來留住用戶,所以還是需要掌握話術技巧的,如果不知道該怎么做,那么建議可以參考以上。