tiktok在不知不覺中也漸漸成了很多人心目中比較理想的那個短視頻平臺,甚至也有不少的電商人將目光轉(zhuǎn)向了該平臺,只為了能夠快速變現(xiàn),雖然直播是比較快的變現(xiàn)方式,但是想要做大,做到家戶喻曉,那么就需要技巧,而話術(shù)在此也是顯得比較重要的。
TikTok直播間歡迎話術(shù)
話術(shù)目的:讓進入TikTok直播間的國外訪客,感受到真誠和溫暖,感覺自己“被看見了”、“被重視了”,從而停留在直播間。
舉例1:歡迎直播間的朋友們,如果是第一次刷到我的直播間可以打“new”,如果是老粉可以打“regular”.
舉例2:Hi,XXX,Welcome my new friends! how are you?/where are you from?
舉例3:OMG,lets see wow who’s just coming? XXX nice to see you again.
TikTok直播間互動話術(shù)
話術(shù)目的:營造熱鬧有趣的氛圍,讓更多觀眾參與其中,增加直播間互動率及用戶停留時長,讓算法給予直播間更高的評級。
舉例1:覺得這件衣服主播穿上好看的扣beautiful.
舉例2:Hey guys!where are you from! I really wanna know it.
舉例3:Follow me , no follow, cannot find me again!
TikTok直播間帶貨話術(shù)
話術(shù)目的:直播帶貨是大部分主播直播的最終目的,因此帶貨話術(shù)(突出產(chǎn)品品質(zhì)、催單等)也很重要,可以促使一部分猶豫不決的觀眾下單購買產(chǎn)品。
舉例1:come on ! get it now!Only toady, more freebie!
舉例2:this is very good quality,I only offer you guys the good quality product.
舉例3:Lets Pin this out , its the time now ! if you like it,buy it now!(備注:需場控掌握時機配合將產(chǎn)品鏈接Pin到直播間)
TikTok直播間感謝話術(shù)
話術(shù)目的:感謝應(yīng)該成為TikTok主播的一種習慣,這樣能與粉絲建立深度連接,讓直播間擁有固定的老粉絲,粉絲粘性更好。用戶下單了、互動了、點贊了等等,都可以表達感謝。
舉例1:thank u for following/company/being with me,Thank you guys,Love you all.
舉例2:u’re brilliant/u have smart eyes/u’re fantastic,thank you for stay with us join us.
舉例3:thank u for giving me a lot of likes,have a good one.
1.歡迎語
Hello everyone, I am the new anchor. Today is the first day of the live broadcast. Thank you for your support.
大家好,我是一名新主播,今天是直播帶貨第1天,感謝大家對我的支持。
Hello everyone, we are live broadcast by the manufacturer…Without a middleman making the difference, we will give you unimaginable discounts.
大家好,我們是廠家直播……沒有中間商賺差價,我們會給到你們難以想象的折扣。
2.留人話術(shù)
Welcome friends who have just arrived, click to follow the anchor,and when the following reaches 100 people, I will send a red envelope.or I will send a red envelope when the number of likes reaches 10,000 in the lower right corner.
歡迎剛來的朋友,點擊關(guān)注主播,等一下關(guān)注達到100個人以后我就發(fā)紅包,或者是右下角點贊到1萬的時候我發(fā)紅包。
Everyone, we have a red envelope activity at 8:30, and we have a 10 yuan spike activity at 9:30!
大家,8點半我們有發(fā)紅包活動,9點半我們有個10元秒殺活動哦!
Thank you very much to all the fans who are still staying in my live broadcast room.
非常感謝所有還停留在我直播間的粉絲們。
3.互動話術(shù)
Everyone deducts 1, let me see your enthusiasm, the higher the
enthusiasm, the lower the spike price I will give!
大家扣1,讓我看到你們的熱情,熱情越高我給的秒殺價越低!
I want to see brush 1 of X number, and I want to see brush 2.
Change the brush 1 for the clothes in the left hand and brush 2 for the clothes in the right hand.
想看X號的刷1,想看某的刷2。換左手這一個衣服的刷1,右手這一個的刷2。
4.促單話術(shù)
I use it myself, I have already used 10 of them, and I take it every day on business trips! It’s really easy to use!
我自己用的,已經(jīng)用了10個了,每天出差都帶著!真的很好用!
It’s really the last 2 items. Friends who like them should hurry up, because this series will not be done in the future.
這真的是最后2個。喜歡的朋友要抓緊了,因為這個系列以后不做了。
5.下播話術(shù)
Today’s live broadcast is coming to an end. It will be broadcast at the same time tomorrow night~a point/ tomorrow will be broadcast a little earlier at a certain point.
今天的直播接近尾聲了,明天晚上某點~某點同樣時間開播/ 明天會提早一點播某點就開了。
I’m going to broadcast it soon. I hope you all have a good night’s sleep and a good dream, and work hard in the new day tomorrow. See you next time.
其實在一場直播下來,整體人數(shù)的上升下降,都是有關(guān)主播的話術(shù),在觀看直播的時候我們就會發(fā)現(xiàn),明明都是賣的同一樣物品,但是人流量卻有明顯的差異,而這則是效果。